Operational Marketing Communications - Philippines

at  Michelin

Operational Marketing Communications - Philippines

Territory Segment management

Implement G2M Plans:

• Execute the Solution, Access, Value, Experience (SAVE) plans for assigned territory segments.

Support Customer-Facing Teams:

• Engage with and provide ongoing support to customer-facing teams during the launch and execution of SAVE actions. Offer corrective measures when necessary.

Deploy and Monitor Offers:

• Coordinate the launch of new offers locally and promote existing offers. Track their performance to ensure success.

Enable Sales and Distribution:

• Ensure that sales and distribution teams have the necessary tools and resources to support segment growth.

Increase Customer Engagement:

• Lead initiatives to boost customer leads, conversions, and retention in line with our distribution strategy.

Analyze and Steer Activities:

• Continuously analyze customer segments, SKUs, market trends, and customer performance to guide current activities.

Business Reviews:

• Provide detailed insights on segment performance during territory business reviews, using market data to recommend corrective actions.

Forecast and Supply Management:

• Ensure SKU forecasts and supply align with territory business goals, considering customer and market evolution, and product lifecycle.

Support Regional and Country Projects:

• Assist with ad-hoc projects on a regional or global scale.

Identify Local Opportunities:

• Analyze and propose local opportunities that align with the territory G2M plan.

KEY EXPERIENCES IN:

• Working with customers
• Analytic and reporting
• Project management

QUALIFICATIONS:

• Branding: Expertise in offer positioning and valorization to enhance brand perception and value.
• Digital Marketing: Proficiency in digital marketing strategies and tools to effectively reach and engage target audiences.
• Data Gathering and Processing: Strong ability to collect, analyze, and leverage data to drive decision-making and strategy.
• Teamwork and Collaboration: Excellent teamwork and collaboration skills to work effectively with internal teams and stakeholders.
• Customer Value Delivery: Commitment to delivering exceptional value to customers and enhancing their overall experience.
• Impact and Influence: Ability to impact and influence stakeholders at various levels to achieve desired outcomes.
• Revenue and Profitability Management: Proven track record in managing and optimizing revenue streams and profitability.
• Achievement Orientation: Strong orientation towards achieving goals and driving performance.
• Entrepreneurship: Entrepreneurial mindset with the ability to identify and capitalize on new business opportunities.
• Product and Service Technical Knowledge: In-depth knowledge of the products and services offered to effectively meet customer needs and solve problems.

REQUIREMENTS:

• Education: Bachelor’s degree in Business, Marketing, or a related field (preferred).
• Communication Skills: Excellent communication and interpersonal skills.
• Analytical Skills: Strong analytical and problem-solving abilities.
• Adaptability: Ability to multi-task and adapt to changing priorities.
  LOCATION: Alabang, Muntinlupa, Manila, Philippines
  JOB TYPE: Full-tim

Please refer the Job description for details