Outreach & Engagement Associate

at  City of Edmonton

Job Number: 51432
We’re looking for an enthusiastic and creative Outreach & Engagement Associate to join our dynamic team at Edmonton Transit Service (ETS)!
As an integral part of the Transit Planning, Ridership & Revenue , and the Workforce Operations Support sections; you will be responsible for developing and implementing outreach campaigns to engage diverse audiences and build awareness about ETS. This includes building awareness for career opportunities with ETS with a focus on diversity, equity and inclusion; and strategizing and executing external operating campaigns to engage audiences and build awareness about ETS rider and community engagement, support for ETS programs.

SKILLS REQUIRED FOR SUCCESS

• Knowledge of the methodologies involved in market research and analysis such as market research surveys, personal interviews, focus groups, social media engagement, and competitive analysis
• Ability to analyze the interplay between product/service planning and market conditions
• Excellent communication (written and verbal) and interpersonal skills
• Ability to develop and implement highly creative ideas
• Creative problem-solving skills
• Ability to work independently and as part of a team
• Knowledge of marketing principles and best practices
• Proficiency in social media platforms, digital marketing tools and outreach tools
• Ability to identify target audiences and tailor messaging to resonate with them
• Passion for staying up-to-date with industry trends and innovations in marketing and outreach
• Alignment to our Cultural Commitments and Leadership Competencies (https://bit.ly/4brRrXm)
• Embracing a culture of equity, diversity, reconciliation and inclusion
• Applicants may be tested

Qualifications:

• University degree in business, communications, commerce, marketing, education or a related field
• Two (2) years of experience in marketing, including online and digital (social media) marketin

• Plan and execute outreach activities that build community partnerships and promote ETS career opportunities
• Develop and implement a Strategic Community Outreach plan to guide promotional activities and campaigns related to the Transit Operator (Bus Driver) position
• Attend various events to promote the career opportunities within ETS and build relationships with potential collaborators
• Plan and coordinate ETS Hiring and Recruitment Information Sessions and other recruitment events such as job fairs
• Develop, plan, and manage promotional materials and marketing projects
• Research and implement recruitment tactics to attract a diverse workforce
• Collaborate with internal teams to identify target audiences and create tailored messaging
• Develop, track, and analyze Key Performance Indicators (KPIs) to measure the success of outreach campaigns
• Provide direction and support with other Rider Engagement outreach, transit space activations and external partnership fulfillment initiatives

Qualifications:

• University degree in business, communications, commerce, marketing, education or a related field
• Two (2) years of experience in marketing, including online and digital (social media) marketing