Paid Ads Specialist - Digital Marketing for Muslim Charities & NFPs

at  1Web Corp

COMPANY OVERVIEW:

1Web is a pioneering digital marketing firm specializing in supporting charity and non-profit organizations. We are committed to crafting campaigns that resonate with our primary audience, the Muslim community, enhancing fundraising and awareness for crucial causes.

REQUIREMENTS

• 3+ years of experience and knowledge in paid media buying.
• Background in advertising, marketing, and strong digital marketing experience.
• Certification in Facebook Ads and Google Ads.
• Understanding and practical knowledge of UTMs and performance tracking.
• Ability to communicate well and enjoys teaching or helping others.
• Ability to think strategically in relation to funnels and campaigns.
• Willingness to try new strategies.
• Team player and can also manage people and contractors or agency partners to ensure a high quality of care.
• Super organized and able to follow procedures when it comes to things like naming conventions.
• Good marketing background with an understanding of all components of the funnels aside from just the ads.

ROLE OVERVIEW:

We are looking for a Paid Ads Specialist, an Ads fanatic with a “growth hacker” mentality who is obsessed with conversions. Our agency focuses on bringing in actual results, whether that’s sales, donations, or leads.
As a Paid Ads Specialist, you will be responsible for managing a portfolio of clients across all paid media channels, primarily Facebook and Google, with the potential to experiment with other platforms.

KEY RESPONSIBILITIES:

• Setup, manage, and optimize campaigns across multiple platforms, including evergreen retargeting sequences and offline event tracking.
• Work alongside content & product teams to develop creatives for campaigns.
• Use UTMs and other analytical tools to track campaign performance beyond normal attribution windows and communicate these findings in a meaningful way back to the team.
• Stay within target ROAS and CPA benchmarks and allocated budgets.
• Continually optimize campaign performance based on data.
• Assist digital strategists in developing new funnel and campaign strategies.
• Identify areas of opportunity and utilize conversion rate optimization tactics (i.e., A/B testing, split-testing) to maximize ROI.
• Keep your finger on the pulse to identify opportunities within paid media channels for the benefit of both 1WEB and their clients.
• Report on campaign performance weekly, monthly, and quarterly to the wider team.
• Develop and manage paid media buying processes within the company.
• Undertake ongoing training and development provided by the company to ensure skills are up to date with the latest industry strategies.