Paid Media and Social Specialist

at  IHM Total Consult Romania

REQUIREMENTS:

• Bachelor’s degree.
• 3-5 years of experience in Digital Marketing.
• Business fluent in written and spoken English, and other European languages represent a plus.
• Comprehensive background in SEO and Google Ads campaigns strategies and tactical execution.
• Significant experience in working with social media channels.
• Extensive capabilities in paid social ads (mainly LinkedIn).
• A/B testing experience, multi-variant testing, targeting, re-targeting.
• Strong capabilities in process development, agency management, and project management.
• Ability to drive a strategy through relationships, influence, data, and strong communication skills.

• Determine SEO and SEM requirements, provide recommendations and strategy and ensure implementation, driving engagement to the SPS web pages with measurable ROI.
• Oversee, manage, implement, and optimize various types of Google Ads and LinkedIn campaigns. Develop campaign assets: ad copies, define keywords to target, audiences, create remarketing lists.
• Creates the social media strategy, to increase presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
• Ensures brand consistency on social media channels by working with various stakeholders such as: Field Marketing, Integrated Marketing, Product marketing, PR.
• Provides training and guidance to marketing team members on best practices and social media campaign strategy implementation.
• Develop paid digital marketing strategies, defining budgets and estimating results.
• Support and ensure marketing campaign correct tracking (track web conversion elements, track the efficiency of various traffic sources and the user behaviour).
• Analyse and interpret digital data to develop insights and improvement recommendations.
• Manage process, agency relationships, and business stakeholder expectations.