Paid Media Coordinator (SEM)

at  Ooni

A LITTLE ABOUT OONI

Here at Ooni, we’re passionate about our people. Since our humble origins as a team of 2 back in 2012, we now employ over 270 talented, creative and kind pizza lovers across the world. When you work here, you’ll be joining a diverse team that values Kindness, Passion, Innovation, Ambition and Rigor above all else. We live, work and play by these values, and we think it shows.

ABOUT THE ROLE

As our new Paid Media Coordinator, you will be working closely with our SEM team on international digital marketing scale efforts. You will play a key role in optimising existing campaigns and building new ones on our SEM channels. You will be supporting various team members with essential in-market research and helping the wider marketing team with campaign implementation.
Ooni has a hybrid approach to work, with a minimum of 3 days a week (Tuesday to Thursday) at our office at Edinburgh Park.

WHAT YOU’LL DO:

• Execute new and existing digital marketing campaign optimisation and implementations
• Work closely with the SEM team on Google Ads (search, shopping, GDN, PMax, YouTube, Demand Gen), and Microsoft Ads
• Implement digital media campaigns and assist with marketing campaign strategy
• Stay up-to-date with the latest trends and innovations in digital marketing, particularly in the SEM space, and propose creative strategies to implement them
• Manage the budget allocation and pacing of campaigns, ensuring maximum returns aligned with our targets
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating and presenting comprehensive reports
• Support various research needs on the Performance marketing team, potentially including digital consumer research
• Work on optimising product feeds across multiple markets using Rithum and/or Google Merchant Centre
• Work with various teams to ensure consistency in all communications