Paid Media Leader

at  IBM

Introduction
At IBM, work is more than a job - it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, let’s talk.
When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your Role and Responsibilities

The preferred candidate will employ media planning skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables. The other part of the job will be around having hands-on project management experience with both short and long-term digital media campaign development which includes the following:

• Develop paid media strategies, briefs and plans that align with campaign goals, budgets and targets based on data driven insights, IBM and industry best practices
• Collaborate with and manage Agency partners for daily execution and optimization of paid media campaigns, including tactic mix allocation, bid management, budget allocation, performance monitoring, targeting, keyword/ad copy development and testing, etc.
• Adhere to standardized KPIs/metrics to measure performance at various stages of the buyer journey
• Conduct measurable A/B test strategies with the goal of increasing conversion metrics
• Use and leverage IBM proprietary systems to continually monitor and optimize campaigns (via on-site training)
• Maintain relationships with industry and media partners to stay abreast of the latest opportunities and to test new-to-market offerings
• Review and analyze campaign reporting while recommending ways to optimize to further enhance conversion and drive revenue on new and mature campaigns to maximize ROI
• Manage media campaign expenses, stay on budget, reconcile any discrepancies
• Asset management and oversight of tagging and coding workflow to ensure proper attribution and tracking
• WW integration and collaboration to minimize duplication, share insights and maximize paid media initiatives

Primary responsibility is to lead the paid media team in the Center, with associated business results and functional manager direct reports.

Examples are:

• Manage and lead a performance-driven organization, motivating the team to improve performance and achieve outcomes in a data-driven approach
• Develop a culture of experimentation, collaboration, and innovation
• Lead ramping and managing the expanding paid media team with prioritization of work, mentorship, education and thought leadership
• Collaborate with other leadership in the Center, within our organization and across Marketing and other functions.

This is a Hybrid role, attendance at the office will be required only 3 times per week.

• 10-15 years cross discipline digital media planning (display, SEM, mobile, etc.) experience required with demonstrable record of campaign management, digital media innovation and increasing media spend efficiency and ROI metrics - Advertising Agency and/or paid media experience with a large company experience required
• Experience with B2B/Technology and/or demand driven digital media campaigns including webcasts, Content Syndication, emerging media platforms, and drive to registration activity
• Experience or familiarity with digital marketing tools: ad servers, DSPs, and paid social and audience management platforms
• Outstanding analytical skills and attention to detail for tracking and reporting
• Experience working collaboratively with marketing colleagues and business leaders at all levels and ability to clearly communicate technical information to non-technical audience
• Expert skills in Excel
• Knowledge in digital marketing
• Knowledge in social media channel