Paid Media Manager - Events & Festivals

at  Caramel Talent

Overview:
A one-off opportunity for a Paid Media Manager to join an incredible marketing team based in Manchester. An events and festival accelerator agency focused on connecting audiences, driving ticket sales for some of the most well-loved music events and international brands as well as providing location-based entertainment.
The agency is a forward-thinking, creative-first performance marketing and events agency with clients across the world.
Role:
Reporting directly to the Head of Paid Media, this position is for a passionate and highly experienced professional with at least 3 years of experience in paid media buying, strategy, analysis, and budget management. You will be responsible for creating and delivering world-class paid media campaigns that help our client base and internal festivals exceed their ticket sales targets.
You will manage a Paid Media Executive and work closely with Festival Marketing Managers and Designers. This role includes strategy, implementation, optimisation, reporting, and managing client relationships across multiple campaigns, including external clients and internal projects.

REQUIREMENTS:

• 3+ years of experience in paid media buying, strategy, and budget management.
• Proven success in managing paid media campaigns, within D2C (direct to customer) campaigns.
• Expertise in managing large-scale campaigns across Facebook, Instagram, Google Ads, and other platforms.
• Experience with third-party data tools such as Supermetrics for Google Sheets or Data Studio.
• Ability to manage large client budgets, including six-figure monthly spends.
• Strong knowledge of campaign targeting, remarketing, and cross-channel attribution.
• Proven experience in client presentations and managing client expectations.
• Experience managing a team member.
  Location: Hybrid, Manchester-based with 3 days in office.
  Salary: Full-time role, between £30,000 to £40,000 per annum