Paid Media Manager – Marketing (Entry Level)

at  ELI Schools

ABOUT ELI SCHOOLS

ELI Schools is a leading English language school providing immersive educational experiences for students from around the world. We are passionate about delivering high-quality learning programs and fostering a creative, supportive environment for our team and students.
We are currently seeking a talented and motivated Paid Media Manager to join our team. This is an exciting entry-level opportunity for individuals looking to build a creative career while working in a dynamic educational environment.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• Proven experience in managing paid media campaigns, with a focus on paid search (Google Ads) and paid social media.
• Strong knowledge of digital marketing platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Familiarity with web analytics tools such as Google Analytics and reporting tools like Excel, Google Data Studio, etc.
• Experience with campaign budgeting, forecasting, and performance optimization.
• A portfolio showcasing is recommended.
• Excellent problem-solving, analytical, and communication skills.
• Strong attention to detail and the ability to handle multiple projects simultaneously.

PREFERRED QUALIFICATIONS:

• Experience in e-commerce or lead generation campaigns.
• Certifications in Google Ads or Facebook Blueprint.
• Knowledge of remarketing and audience segmentation strategies.
• Experience working in a fast-paced, agile environment.
  Job Types: Full-time, Part-time
  Pay: €13.50 per hour
  Expected hours: 20 per week
  Work Location: In perso

• Develop, implement, and manage media strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.
• Plan and execute end-to-end paid campaigns, including targeting, ad creation, bidding strategies, budget allocation, and performance tracking.
• Monitor, analyze, and optimize campaign performance to maximize ROI, CPA, and other KPIs.
• Work with the design team to create high-converting ads and landing pages that resonate with target audiences.
• Conduct A/B testing and other optimization techniques to continuously improve performance.
• Use data analytics and reporting tools (Google Analytics, Facebook Ads Manager, etc.) to generate insights and reports on campaign performance.
• Collaborate with cross-functional teams, including content, SEO, and product teams, to align on business goals and marketing initiatives.
• Stay updated on industry trends, new tools, and platform changes to ensure campaigns remain competitive and innovative.
• Manage budgets and ensure cost efficiency across campaigns.