Paid Media Manager | THG Ingenuity

at  THG

ABOUT THG

We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

ESSENTIAL SKILLS

• Leadership – effective and efficient delegation, coaching direct reports and junior team members to help them grow as paid media specialists
• Time management to a high calibre at all times
• Significant experience and understanding of key platforms, including: Google ads, Bing, Meta, TikTok
• Smartly, Squared IO
• High understanding of attribution models and S2S solutions, and the importance they hold
• Strong technical knowledge in conversion tags and implementation for relevant platforms
• Capability with key marketing platform technologies , such as SA360
• Excellent communicator – able to give clarity and provide detail on insights
• Ability to form good working relationships with internal teams
• Critical thinker and problem-solving skills
• Project management skills

• A consistent passion to drive performance for our clients, with a blended approach to our paid media strategy across paid social and paid search, with a high understanding of incrementality
• A constant responsibility to have a best-in-class structure across channels and platforms
• Using data driven insights to quickly iterate and methodically improve results day on day, week on week and month on month with team members.
• An excellent understanding of creative importance across channels, providing detailed insights and data to fuel creative optimisations and campaign performance
• Leading on the optimisation and management of campaigns to agreed revenue and ROAS/COS%/CAC targets
• Managing and monitoring daily paid campaign spend to ensure optimum campaign performance and in line with best practice vs strategy and forecasts.
• Effective delegation of tasks based on prioritisation to paid media team
• Development and training for paid media team members – coaching direct reports while setting an example and offering training to wider team members
• Utilisation of our tooling partners to ensure efficient and optimised performance across channels and platforms