Paid Media Marketing Manager

at  Hollywood Bowl Group

THE WHY, THE WHAT AND THE WHO…

Do you have experience of paid marketing strategies and tactics?
Are you looking for a working culture that is fast-paced, people-focused and fun?
Are you looking to join a company that is financially stable and has very exciting growth plans?
If so, then look no further!
As part of our growing business, we have added a number of new roles within our Marketing team to help support across specific areas, as part of our exciting expansion plans. We can’t wait to tell you more about it!

THE WHO…

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.
Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.
Now with 74 centres across the UK and 13 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we’re proud to be ambitious market leaders in experiential family entertainment
We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.
At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company

• Manage the national on all the time paid advertising programme through the media agency, for territories currently including the UK and Canada, primarily including digital and above the line advertising
• Work with the media agency to plan, implement, optimise and measure the ROI of digital marketing campaigns across various channels e.g. social media, programmatic and native display, SEM, content partnerships
• Work with the media agency to plan, implement, optimise and measure the ROI of Above the Line media, including radio, Out of Home, Cinema
• Analyse the performance of all media through the media agency to increase the efficiency of the paid media budget
• Develop testing plans for creative, copy, messaging, format and landing pages to improve KPIs, working with internal teams to ensure brand consistency and optimise the user experience
• Report on effectiveness of performance marketing activity
• Lead the media agency and team to drive revenue growth and reduce customer acquisition costs, increasing profitability
• Work with the CRM and eCommerce teams to optimise advertising spend based on customer data
• Stay updated and lead the business with the latest trends and best practice in digital marketing and paid advertising, including evaluating new technologies, and any impacts from the wider macro-environment
• Keep accurate records of costs and ROI across all paid advertising activit