Paid Media Senior Specialist

at  PDQ

Salt Lake City, Utah, USA -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate12 Feb, 2025USD 300000 Annual14 Nov, 20245 year(s) or aboveGood communication skillsNoNo
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Description:

ABOUT PDQ

PDQ, founded in Salt Lake City, UT, makes device management simple, secure, and Pretty Damn Quick. IT teams use our products to reduce complexity, improve efficiency, and enhance control in their unique environments. We are backed by TA Associates, a top-tier global PE fund. SimpleMDM and SmartDeploy are powered by PDQ.
PDQ’s Mission: We make device management simple, secure and pretty damn quick.
PDQ’s Core Values: Honesty, Ownership, Collaboration and Improvement.

JOB DESCRIPTION:

  • This is a full-time role open to remote candidates living in the following US states: AR, AZ, CO, CT, FL, GA, ID, IL, IN, KY, MD, MI, MN, MO, NC, NH, OK, OR, TN, TX, UT, VA, WA, WI.
    The Paid Media Senior Specialist is an individual contributor role that is responsible for executing and improving paid media strategies across PDQ’s suite of products. This role is critical to growing awareness and adoption of PDQ products through the deployment and optimization of targeted paid media campaigns that resonate with our technical audience.

Responsibilities:

  • Develop, implement, and optimize paid media campaigns for multiple brands/products, with a focus on search
  • Manage day-to-day bid adjustments to ensure proper pacing and maximum pipeline impact
  • Build and deliver reports on major KPI performance as defined by senior leadership on a regular basis
  • Inform overall paid media strategy and adjustments using KPI reporting and industry best practices
  • Partner with other members of the growth team to optimize ad copy, landing pages, and conversion rates across key campaigns
  • Collaborate with broader marketing team to create and optimize campaign assets for other teams
  • Partner with paid media agency to execute on agreed upon recommendations, providing insights and feedback to optimize performance
  • Drive experimentation of new paid media marketing opportunities and tactics based in competitive and audience research


REQUIREMENT SUMMARY

Min:5.0Max:10.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Sales

Graduate

Proficient

1

Salt Lake City, UT, USA