Paid Media Specialist

at  Cumulus Media

CUMULUS MEDIA | Dallas is seeking a talented Paid Media Specialist to join our dynamic digital team. If you are passionate about digital marketing and have a knack for driving successful campaigns, we want to hear from you!
CUMULUS | Dallas-Ft. Worth has 5 stations that have won multiple awards including the NAB Marconi, CMA Station of the Year, Personalities of the year and more. Our market leading stations include: 820 AM/93.3 FM/99.5 HD2 WBAP, 96.7/1310 THE TICKET, 570am/96.3HD2 KLIF, NEW COUNTRY 96.3 KSCS, 99.5 THE WOLF KPLX. In addition, we reach the entire country with 404 stations across the country, a suite of digital products, amazing events and so much more. Dallas is the #1 revenue generating market for the company.

EXPERIENCE

Not Specified

• PPC Campaign Management: Design, manage, and optimize high-impact PPC campaigns that drive traffic, increase conversions, and boost ROI. Utilize advanced keyword research to identify opportunities and develop targeted ad groups.
• Social Media Strategy: Develop and execute compelling social media marketing strategies across platforms like Facebook, Instagram, Twitter, and LinkedIn. Leverage audience insights to create content that resonates and drives high engagement.
• Targeted Display & Email Marketing: Create and oversee targeted display advertising and email marketing campaigns that effectively reach and engage specific audience segments. Continuously analyze performance metrics to refine and optimize campaigns.
• CTV Campaign Implementation: Plan and execute cutting-edge Connected TV (CTV) campaigns that enhance brand visibility and audience reach. Use audience data to fine-tune targeting strategies for maximum effectiveness.
  Job Requirements: