Paid Media Specialist

at  First Rank

Are you a strategic thinker with a passion for digital advertising ready to embark on a vibrant career in the heart of Winnipeg’s historic Exchange District? Are you eager to experience professional growth, a competitive salary, enticing benefits, and flexible work options? This is your opportunity to lead, innovate, and make a lasting impact at First Rank.
At First Rank, we specialize in helping businesses generate leads from their websites, making a real impact on their success. We provide web marketing solutions to medium and large-sized companies, both locally and around the globe. For every client we partner with, we create a customized digital marketing strategy that aligns with their business, goals, and budget. Our team operates with a unified vision that prioritizes transparency, integrity, and the delivery of measurable results.
We’re looking for a talented Paid Media Specialist to join our team and be responsible for driving sales through strategic paid advertising campaigns. This role is perfect for someone with deep expertise in paid media who is ready to strategize and implement innovative ideas across key platforms to drive engagement and conversions.

REQUIREMENTS:

• 3+ years of Google Ads expertise with a proven track record of driving measurable results.
• Expert-level understanding of Google Tag Manager, GA4, and Google Ads Conversion Tracking
• Excellent verbal and written communication skills
• A demonstrated ability to think strategically, lead initiatives, and inspire others
• Experience configuring and managing Google Shopping Ads
• Strong skills in analyzing performance metrics and translating data into actionable strategies

NICE-TO-HAVE SKILLS (BUT NOT REQUIRED):

• Experience with Google Shopping Ads, Meta Ads, or programmatic ad platforms.
• Familiarity with CRM systems and marketing automation platforms (particularly GoHighLevel)
  This is an opportunity to build something meaningful. If you’re ready to take on a specialist role and drive the success of our paid media efforts, we want to hear from you.

HOW TO APPLY:

Please provide a cover letter along with your resume outlining how your past experience aligns with the job description and why you’re the right person to build and lead this department.
Job Types: Full-time, Permanent
Pay: $40,000.00-$65,000.00 per year

Application question(s):

• This application requires a cover letter. Have you submitted a cover letter along with your resume?

Experience:

• Google Ads: 1 year (required)

Work Location: In perso

• Design, launch, and manage performance-driven Google Ads campaigns tailored to client objectives, with a focus on maximizing ROI.
• Continuously monitor ad performance across various metrics (CPC, CTR, CPA, ROAS) and adjust bids, targeting, and ad copy to optimize results.
• Set up and manage Google Ads Conversion Tracking to ensure accurate attribution of leads and sales.
• Conduct in-depth keyword research to discover new opportunities and work with internal teams to perform ongoing A/B testing of ad creatives, landing pages, and audience segments to improve campaign performance.
• Work closely with the SEO, content, and design teams to align paid media efforts with overall marketing strategies
• Analyze campaign data, generate performance reports, and provide actionable insights to clients and internal teams
• Handle multiple client accounts with significant ad spend, managing and allocating budgets efficiently to ensure campaigns remain profitable
• Identify opportunities to enhance processes and deliver an improved, client-focused service