Paid Media Specialist

at  Hatley

PAID MEDIA SPECIALIST

*Cette offre d’emploi est aussi offerte en français sur une offre d’emploi séparée afin d’alléger la description de poste. Nous la publions aussi en anglais puisque nous travaillons avec des clients et des fournisseurs internationaux.
REPORTING TO: Digital Marketing Director

ADDITIONAL INTERESTING EXPERIENCE :

• Experience in a paid media agency environment.
• Familiarity with Google Ads Editor.
• Relevant certifications (e.g Facebook, Google Ads)
  Job Types: Full-time, Permanent, Casual
  Pay: $50,000.00-$70,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Flexible schedule
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care

Schedule:

• Day shift
• Monday to Friday
• No weekends

Work Location: In perso

ABOUT THE ROLE:

We’re seeking a skilled Paid Media Specialist to join the Digital Marketing team and take ownership of driving ROI-focused digital advertising campaigns. If you thrive on data-driven decision-making, enjoy managing campaigns across diverse platforms, and have a knack for optimizing performance, this role is for you!

KEY RESPONSIBILITIES:

• Lead Paid Media Efforts: Develop, execute, and optimize paid campaigns on Google and Meta Ads with potential to explore and integrate new platforms in the future.
• Audience Building: Build, segment, and refine audience targeting strategies, by leveraging lookalike and remarketing audiences to optimize reach.
• Testing & Optimization: Continuously experiment to enhance ad copy, design, and KPI metrics.
• Budget & Bid Management: Manage campaign budgets, actively monitor, and adjust bids to maximize ROI and campaign efficiency.
• Collaboration & Content Planning: Work closely with Graphic Designers and the E-commerce team to develop and optimize ads, landing pages, and content for campaign needs.
• Reporting: Analyze campaign performance and present actionable insights to meet or exceed performance targets.
• Partner & Platform Relations: Maintain strong relationships with advertising partners and platforms..
• Research & Education: Keep up with the latest trends and tools in digital marketing to continuously optimize ad performance.