Paid Media Specialist

at  Lululemon

Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Paid Media team is searching for an ambitious Paid Media Specialist to join the North American team. The Paid Media team is responsible for driving omni-channel growth across paid social, audio, programmatic media, video (inclusive of CTV, OTT), and direct buys. They manage strategy, execution and reporting across the North American business, and work cross-functionally with internal and external partners, ensuring best in class execution and delivery on key performance indicators.

QUALIFICATIONS:

• 3+ years of relevant experience in a performance marketing role
• Proven experience in managing Meta, Snapchat, TikTok campaigns to drive business needs; familiarity with DV360 and CM360 is a bonus
• Experience running performance campaigns, awareness campaigns, and app installs campaigns
• Experience in analyzing data from platforms including Adobe Analytics, Google Analytics, Power BI
• Understanding of the US and CA marketing ecosystem
• Ability to manage multiple campaigns simultaneously and prioritize tasks effectively
• Comfortable managing budgets of $10M+
• Advanced Excel skills to generate useful insights that influence performance optimizations
• Proficiency with MS Office Programs
• Excellent written and verbal communication skills, with a keen eye for detail
• Keeps up to date with industry trends, emerging technologies, and digital marketing developments
• Proactive, solutions-oriented mindset with a history of solving unique problems

• Own campaign execution, optimization, analysis, and reporting for various projects and campaigns across multiple advertising platforms including Meta, Snapchat, TikTok, and others when needed
• Audit, analyze, and evaluate initiatives to ensure campaigns objectives are met
• Hold a creative mindset to generate innovative ideas and identify new opportunities to scale performance
• Pull actionable and relevant insights out of reporting, communicating back the high-level learnings
• Manage daily budgets across platforms
• Work cross-functionally with internal teams on campaign creative and providing performance insights
• Liaise with external vendors on day-to-day campaign performance, running tests, and launching new pilot