Paid Search Account Executive

at  SINE Digital

ABOUT YOU

As part of our dynamic, lively and fast-growing team, you’ll need to demonstrate the following:

• Interest in Digital Marketing particularly Paid Search environments.
• Strong analytical skills and ability / willingness to get stuck into data / trends.
• An eye for detail for things like copywriting and keyword research.
• Good knowledge of excel / Google drive applications.
• Strong communication skills.
• A desire to learn and develop.

• Team player.Ability to flex to client and business needs.

ABOUT US

SINE Digital is the pre-eminent disruptive performance marketing agency with offices in London’s West End and New York.
We connect people to the experiences they love through designing and delivering cutting-edge digital solutions for some of the biggest names in live entertainment, fashion and e-commerce.
Our data-driven expertise in strategic digital marketing consultancy and digital marketing insight is built on years of commercial experience.
We prioritise our people and are committed to fostering an exceptional work environment and positive company culture. Together, we’ve shaped a company that consistently breaks the mould and strives for excellence.
Today, SINE Digital stands as a collective of fun, passionate, and curious disruptors dedicated to making a mark on the brands and people we work with every day.
SINE Digital is an equal opportunity employer dedicated to fostering an inclusive environment where every individual is valued and empowered regardless of their race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or any other characteristic. We welcome all qualified applicants and can provide reasonable accommodations or adjustments where necessary.

ABOUT THE ROLE

As a Paid Search Account Executive you will play a vital part in the Paid Search team. Working alongside Paid Search Account Managers and Paid Search Channel Director your role will be to ensure best in class execution and delivery across our exciting roster of clients. You’ll be responsible for the day to day management of your paid search accounts, producing work to the highest standard.
For SINE Digital, Paid Search encompasses digital environments like Google Search, Google Shopping, and the equivalents on Microsoft Ads (Bing). Amazon search, Apple search and eRetail environments are also areas that sit with the Paid Search team. The Paid Search team also plays a critical role collaborating with Social Search channels such as Pinterest and TikTok and will work closely with the Paid Social team. As a Paid Search AE, you will collaborate with the SEO team to deliver a connected total search strategy.

KEY RESPONSIBILITIES

As Paid Search Account Executive at SINE Digital, you’ll have a range of key responsibilities, including:

• Campaign builds in line with client goals / KPIs.
• Keyword research.
• Ad copy writing and development.
• Optimisation of accounts and reporting back of results to Account Manager / Channel Director.
• Competitor analysis.
• Gain experience of traditional “keyword” set up campaigns and PMax campaigns.
• Gain experience in automated bidding along side manual bidding techniques
• Gain experience of set up and optimisation of campaigns across all platforms outlined as part of the Paid Search suite.
• Support the Paid Search Account Manager in identifying strategic recommendations/optimisations, to inform media plan and testing roadmap
• Producing / supporting the production of weekly / monthly reports.
• Participating in internal meetings and client meetings as determined by Account Managers.
• Keeping on top of the latest Paid Search developments, and sharing with the Paid Search team
• Supporting Account Manager with budget pacing and tracking.

In return, we’ll give you the opportunity to work with an amazingly dynamic and talented team on some incredible brands in a truly special working environment. We’ll also enable you to broaden your skill set across digital channels as we provide you with a highly progressive training and development programme.
As a group company in a period of rapid international growth, we can offer exciting opportunities for progression in and enrichment of your career.