Paid Search Associate

at  Modernize Home Services

COMPANY OVERVIEW

At Modernize (a QuinStreet division) our mission is to simplify home improvement by inspiring motivated homeowners and connecting them with qualified contractors. Our foundation is based on 20 years as a driving force as Home Improvement Leads in online lead generation – connecting homeowners with high–quality contractors – in the $500 billion annually grossing home improvement market. We’re working hard on a new brand and new products to cater to homeowners and the most successful contractors in the industry.
We’re looking for sharp, motivated individuals to join our growing team. Teammates who enjoy using technology to solve problems will thrive in our dynamic startup environment. We have an open floor plan that encourages the entire team to participate in critical discussions and allows everyone to be a vital contributing factor. You’ll enjoy our hip, newly renovated office in the heart of downtown with a view of the capital and the downtown skyline.

JOB CATEGORY

Modernize is seeking a Paid Search Associate to support the Marketing team in acquiring quality homeowner leads through Google Ads, Microsoft Ads, and other paid media platforms. This position will work alongside a team of seasoned experts to enhance current campaigns and test new opportunities.
We are seeking highly motivated, analytical, and intellectually curious team members who want to become digital marketing experts and want to join and learn from a world-class team.
Our ideal candidate will have a background in performance marketing and data analysis. This manager should have established digital marketing experience, as well as a desire to progress their career in digital marketing.

REQUIREMENTS

• 1+ years of experience in SEM or digital marketing, with a focus on paid search campaigns.
• SEM/Display advertising experience would be preferred
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Intermediate knowledge of paid media tools (e.g. Microsoft Excel, Google Analytics, Google Tag Manager, etc…)
• Bachelor’s degree is required. Major/minor in Economics, Math, Statistics, Marketing, Web Technologies, or related field is preferred.
  The expected salary range for this position is $65,000 USD to $75,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. The salary may be adjusted based on applicant’s geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company’s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.

• Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our sites
• Manage Google Ads, Microsoft Ads, and other paid media campaigns to revenue targets within ROI requirements
• Write ad copy at scale to maximize campaign performance
• Ongoing campaign management and SEM bid optimization
• Build out campaigns, features, and make account adjustments as needed
• Monitor and analyze campaign performance metrics (CPC, CTR, ROAS, CPA, etc.) to ensure optimal ROI.
• Set weekly tasks and project priorities
• Communicate regularly with management on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis