Paid Search Manager (Fully Remote)

at  Taroko Software

REQUIREMENTS

• 3+ years of experience managing paid search campaigns, preferably across Google Ads and Bing Ads.
• Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking.
• Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.
• Proven experience building comprehensive reporting and analytics, to deliver updates, insights and analyses to the senior leadership team.
• Experience with A/B testing tools and methods for SEM optimization.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong project management skills with the ability to prioritize and handle multiple tasks simultaneously.
• Experience with multi-plan subscription models
• Google Ads certification (preferred but not required).
• Familiarity with SEO and broader digital marketing principles (advantageous but not essential).

JOB PURPOSE

We are seeking a data-driven and tech-savvy Paid Search Manager to join our growing marketing team. The ideal candidate will have a deep understanding of paid search strategies and tactics for subscription based business models operating in legal-tech or similar domain. You have demonstrated experience scaling up successful campaigns on platforms like Google Ads and Bing for newly launched websites. You will be leading all PPC campaigns to achieve the ultimate goal—driving high-quality traffic, increasing conversions, and delivering strong ROAS. Working closely with our CEO, you’ll be given full ownership of our SEM program, providing you autonomy, resourcing and support while you collaborate with SEO experts and Business Analysts to ensure SEM strategies deliver on our business objectives.

RESPONSIBILITIES

• Develop and execute SEM strategies to drive traffic growth, focusing on increasing qualified traffic through Google Ads and Bing Ads
• Conduct comprehensive keyword research to identify traffic-driving opportunities and optimize targeting for maximum reach and relevance.
• Create compelling ad copy and experiment with new creatives aimed at improving CTR and driving increased traffic volume.
• Create compelling landing pages with a focus on conversion optimization and continuously A/B test new landing pages with a “king of the hill” mentality.
• Continuously monitor, analyze, and optimize campaigns to maximize impressions, clicks, and overall traffic while balancing cost-efficiency.
• Identify and capitalize on emerging SEM opportunities, such as new platform features, ad formats, or audience segments, to boost traffic acquisition.
• Collaborate closely with SEO, content, and data teams to ensure alignment between paid search and organic strategies, amplifying total traffic impact.
• Implement A/B testing for ads and landing pages to enhance user engagement and conversion rates, ultimately driving increased traffic flow and conversions.
• Utilize data analytics tools to track traffic metrics and make data-driven decisions to refine campaign performance and boost overall traffic volume.
• Stay updated on industry trends, algorithm changes, and new SEM tools to consistently adapt and enhance traffic-driving efforts.
• Manage SEM budgets to maximize traffic growth while maintaining a strong focus on ROI and efficiency.