Paid Search Manager

at  Green Line Digital

You will be responsible for day-to-day management of clients’ paid search marketing campaigns (search, shopping, performance max, etc.), manage execution of search marketing strategies, ongoing budget management and campaign optimizations. The Paid Search Media Manager will proactively provide strategic recommendations to clients and influence the design and development of paid search creative based on their objectives and KPIs.

JOB DESCRIPTION:

At Green Line Digital, we pride ourselves in being an extension of our client’s teams. We believe in transparency in all our advertising practices. As an extension of our clients, we provide high-caliber support by having experienced and responsive team members. We are problem solvers at heart and work to solve clients’ complex digital marketing challenges by leveraging data and technology.

QUALIFICATIONS AND EXPERIENCE:

• 5+ years SEM experience
• Automotive SEM experience a plus
• Experience using Google Ads Editor
• Strong presentation and people skills
• Strong verbal and written communication skills
• Strong analytical and online research skills and ability to relate results to client business objectives
• Ability to self-manage time and project workload
• Google Ads and/or Bing certification
• Team player. Strong desire to collaborate with internal and client teams
• Ability to complete tasks and projects independently

• Build, launch, and manage successful Google and Bing Ads campaigns
• Create and deliver meaningful insights through analytics and reporting on client calls
• Maintain knowledge of industry best practices and new technologies
• Ensure campaigns are meeting clearly defined conversion objectives through best practices in the industry of the following tasks:
• Keyword research
• Ad copy creation
• Daily, weekly and monthly budget pacing
• Management of bidding strategies
• Testing implementation and analysis