Paid Search Manager

at  PinPoint Media

REQUIREMENTS

• 3+ years agency experience.
• Strong PPC experience in high-traffic, high-impression environments.
• Expertise in Google Analytics, Google Ads, and Microsoft Ads.
• Interest in D2C brands, growth marketing and e-commerce is beneficial.
• Approach work with a “test, measure, and learn” mindset.
• Proactive attitude towards self-improvement and commercial awareness.
• Ability to work to meet tight deadlines and quick turnarounds on projects.
• Able to work cross-functionally to keep all team members up to date on projects and statuses.
• Good time management skills and ability to manage multiple projects, with great attention to detail, comfortable working both autonomously and in collaboration with others.
• Confident and articulate, with the ability to voice and share ideas and opinions both internally and with clients.
• Experience using Google Tag Manager, Google Merchant Center, and Shopify is a bonus.
• Use initiative to manage workload.
• Ability to problem solve.
• Excellent written & verbal communication skills.
• Desire to be challenged and open to feedback.
• Self motivated and ambitious.
• Positive ‘can do’ attitude and a great sense of humour.
  £40,000 - £45,000 p/a dependent on experience plus benefits

THE ROLE

We are seeking an experienced Paid Search Manager who is passionate about search engine marketing and data-driven strategies to join our rapidly growing agency, working on a diverse portfolio of national and international brands.
In this role, you will collaborate closely with our client services, creative, production, strategy, and social teams to develop and execute high-impact paid search campaigns and content marketing strategies.
You will be responsible for delivering exceptional service by anticipating and addressing client needs, optimising internal processes, driving successful paid search initiatives and consistently striving to enhance and elevate our business.
Our paid team is expanding quickly and this position offers significant opportunities for growth and career development. We’re looking for a proactive and motivated individual who can take charge and own their responsibilities.

KEY RESPONSIBILITIES

• Implement Paid Search campaigns across various platforms, including Google.
• Input and assist with the management of campaigns including planning, buying and activation alongside liaising with our in-house Strategy & Creative teams.
• Work with the creative team to brief paid search creatives that fits best practice, and works in line with wider marketing channels and overall content strategy.
• Deliver best in class campaign recommendations and personalisation and segmentation strategies.
• Stay up to date with emerging technologies and the evolving digital landscape requirements
• Develop test plans and roadmaps to continually learn and refine campaigns.
• Develop strong client relationships and participate in client pitch processes.
• Set best practices for accounts, mentoring juniors.
• Communicate performance updates to stakeholders and advocate paid search.
• Conduct account audits and ensure best practice compliance.
• Acting as the key client lead on accounts, reporting and strategy calls, providing direction to other paid team members.Being involved in new business pitches and forecasting.