Paid Search Specialist

at  LEGO

We’re on a journey to further elevate our in-house marketing capabilities and build up the LEGO Brand’s own ecosystem, with a sharp focus on e-commerce and audience-first brand-building experiences.
Bring your search marketing expertise to help craft the future of LEGO.com by driving campaigns and testing new opportunities for our global Performance Marketing team!

• Uncover optimisation opportunities at every stage in the search marketing funnel, and keeping an integrated view on SEM with organic search input from our team’s SEO leads
• With the channel lead work to identify and develop new performance driving opportunities for search across global markets
• Ensuring that practices are followed and opportunities are being highlighted within the In-house team
• Work with performance marketing channel leads and the digital insights team to ensure clear goals and outcomes for any activity being launched
• Collaborate closely with external media partners i.e Google, Bing or Adobe to ensure campaigns are activated smoothly and to industry standards
• Work with the channel lead to develop & implement YouTube practice within Google ads across the marketing funnel
• Manage day to day running of the PPC campaigns in Google & Bing, using Bid management tools to deliver results and report on these findings to partners
• Support the teams junior coordinators and managers to deliver the target set by the business while launching new products and campaigns