Paid Search Team Lead

at  Emma The Sleep Company

READY TO LEAD, DISRUPT AND REINVENT THE SLEEP INDUSTRY?

We are Emma – The Sleep Company. Created in 2013, we are now the world’s largest D2C sleep brand, available in over 30 countries and recommended by many consumer associations in EMEA, APAC, and the Americas. We’re pushing the boundaries of technology to transform the world of sleep and we want your help to pull it off.
We’re a highly ambitious, hard-working team that pushes you to produce your best work yet. We focus on how we approach problems, we chase growth, and set ambitious goals. Want your ideas to have an impact and your career to grow? Then Emma is the right place for you.

• As the Paid Search Team Lead, you will be responsible for the strategic development and execution of our paid search campaigns across 24+ markets.
• You will lead a talented team of paid search specialists, ensuring that campaigns are optimized for each region while effectively managing a significant (8-figure) advertising investment. Your insights and leadership will be crucial in enhancing our ROI and expanding our global reach.
• Strategic Leadership: Develop and implement comprehensive paid search strategies tailored to various international markets, aligning with overall business objectives and local consumer behavior.
• Team Management: Lead, mentor, and motivate a high-performing team of paid search specialists, fostering a culture of collaboration, innovation, and continuous learning.
• Campaign Oversight: Manage the end-to-end execution of paid search campaigns across platforms such as Google Ads and Bing Ads, including keyword research, ad copy development, and bidding strategies.
• Budget Management: Control and optimize a paid search budget of tens of millions of euros, ensuring effective allocation and maximizing return on investment across all markets.
• Performance Analysis: Utilize advanced analytics tools to monitor and analyze campaign performance, generating insights to drive optimization and improve results across diverse regions.
• Cross-Functional Collaboration: Work closely with regional marketing teams to ensure strategies and messaging are consistent and tailored to local market dynamics.
• Data Science and Attribution: Working closely with attribution data scientists to refine multi touch and media mix attribution models
• Market Research: Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy and maintain a competitive edge.
• Testing and Optimization: Implement A/B testing for ad creative, landing pages, and bidding strategies to identify and scale best practices across markets.
• Reporting and Insights: Regularly communicate campaign performance, insights, and strategic recommendations to senior management and stakeholders.