Paid Search, YouTube & Email Team Lead

at  Entravision

JOB DESCRIPTION: PAID SEARCH, YOUTUBE & EMAIL TEAM LEAD

Location: McAllen, TX
Department: US Digital

POSITION’S MISSION:

Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s SEM, YouTube Ad and Email efforts. This role will manage a small team responsible for trafficking and managing our local client’s
digital campaigns with a focus on Paid Search and YouTube campaigns on Google Ads as well as Email Marketing.
Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn’t afraid of taking initiative, and excited about helping clients meet their goals and objectives through strategic executions and analysis.
This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.

What you’ll do:

• Manage paid search campaigns daily, including campaign launches, budget management, bid management, ad copy writing, analytic tracking and optimizations and reporting.
• Identify, research and determine best course of action to execute clients’ marketing goals through paid social media opportunities
• Report on various client’s paid search campaigns and understand what performed well and how campaigns can be optimized efficiently
• Help guide creative based on performance and results if required
• Monitor and proactively optimize ongoing campaigns for various clients
• Assign work to your team of traffickers or junior campaign managers.
• Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them.
• Keep up with the latest innovations in paid search tactics and features
• Ensure all deliverables meet our service level agreements

REQUIREMENTS

Minimum education level required:
Secondary X University X Postgraduate Others (student)

Skills

• Bachelor degree / Student in marketing, business or equivalent work experience.
• 2-4 years of hands-on-keyboard PPC/Paid Search experience with Google Ads or Search360
• Previous experience managing Search budgets of $25K+/month for call-based lead conversions.
• Experience and understanding of bid management paid search best practices, optimization concepts and analytics tools.
• Excellent communication skills. Client-facing experience desired.
• Google Ads certification a plus.
• Exhibit strong attention to detail and comprehensive follow through
• Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
• Work efficiently, are dependable and have an entrepreneurial spirit.
• Team player who helps contribute wherever needed
• Ability to thrive in fast paced, dynamic environment

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• Manage paid search campaigns daily, including campaign launches, budget management, bid management, ad copy writing, analytic tracking and optimizations and reporting.
• Identify, research and determine best course of action to execute clients’ marketing goals through paid social media opportunities
• Report on various client’s paid search campaigns and understand what performed well and how campaigns can be optimized efficiently
• Help guide creative based on performance and results if required
• Monitor and proactively optimize ongoing campaigns for various clients
• Assign work to your team of traffickers or junior campaign managers.
• Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them.
• Keep up with the latest innovations in paid search tactics and features
• Ensure all deliverables meet our service level agreement