Paid Social Account Director

at  GroupM Nexus

Job title: Account Director, Paid Social, Channel Management
Group: Mindshare Worldwide
Client: Ford
Reports to: Business Director
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.

THE ROLE

A role exists within Mindshare Channel & Solutions within a growing Paid Social specialist team. We are looking for an experienced Paid Social Account Director who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Social AMs and AEs and support the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

RESPONSIBILITIES

Performance

• Take ultimate responsibility for the output of your team, both clients facing and operational
• Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
• Apply best practice rigor to the execution of Paid Social campaigns
• Maintain a forward thinking and innovative approach in the development of paid social activity
• Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner

Profile

• Keep up to date with industry developments in order to offer POVs
• Become an expert in all Paid Social services offered by Mindshare
• Build a reputation as a trusted senior advisor for internal and external stakeholders
• Play an active role in pitches, and other cross agency initiatives
• Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.

People

• Take responsibility for your team’s development and career progression within the agency
• Review the quality of team output and take appropriate action to improve delivery
• Play an active role in the recruitment and interviewing process to build strong teams

Process

• Develop ways of working that maximize client output, whilst minimizing operational input
• Ensure briefing, planning and finance processes are strictly adhered to by the team

Product

• Establish strong working and communication processes with all Channels & Solutions and digital teams to provide guidance to facilitate exceptional integrated digital campaigns
• Understanding of the services delivered by the Channels & Solutions team, and their benefits

Profitability

• Increase Paid Social spends of existing client base, by proving the value of the channel
• Surface out-of-scope services to increase mindshare revenue streams
• Be commercially minded, ensuring effective management of available resources; maintain awareness of all scopes of work for your client portfolio