Paid Social Specialist

at  Wetpaint Advertising

If you are a paid social pro with the expertise and skills to create attention-grabbing campaigns, we want to hear from you. We are hiring a paid social specialist to provide paid social strategy and campaign management across a variety of social platforms. To accomplish this goal, this role will work closely with the social media and paid media department. The ideal candidate should be a results-driven self-starter with experience developing strategy and managing campaigns within paid social media.

THINGS WE’RE LOOKING FOR:

High collaboration skills and a can-do attitude
Someone that’s ready to share ideas, create results and a passion for digital marketing that is conveyed through your ability to drive results for our clients
A personality that fits with our team; we are interested in someone who is intelligent, works hard, values teammates, and makes our team better
Someone who understands our core services as a digital agency and has a marketing mindset to help our clients create grow
A personality that is self-motivated; you’ll be asked to work through multiple priorities. We expect you to be able to put together a plan and execute it
Someone who seeks out information and is teachable. The nature of our business lends itself to frequent changes in and progressions of technology. This means we’re looking for someone who loves to learn

Design, execute, and maintain ROI-focused targeted ad campaigns
Conduct thorough analysis of trends and targeting options
Continually campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimisation, etc
Write compelling ad copy with a focus on driving conversions
Optimise existing ad campaigns for new clients
Actively measure and execute A/B split testing for ad copy, landing pages, etc. to ensure optimal campaign performance
Compile monthly reports for our clients with personal comments and analysis of campaign performance
Recommend and consult clients and marketing team on any new content or landing pages that should be created in order to promote higher campaign performance
Set up conversion tracking and re-targeting pixels
Conduct in-depth competitive analysis within our clients’ locations and industries
Research to stay on top of the latest trends in advertising