Part Time Marketing Co-Ordinator (2 Days Per Week)

at  Taylor Wimpey

Date: 17 Sep 2024
Location: Birchwood, GB, WA3 6GR
Company: Taylor Wimpey
The HO Sales & Marketing team provide support and best practice for the BU Sales and Marketing teams to help them to market and sell our homes and communities efficiently, effectively and consistently. They are responsible for coordinating sales training and putting together guidance documents covering the sales process. The team manage our website, which gets over 11 million visits per year, providing a daily support desk for website users. They also manage our social media channels alongside the Head Office Customer Service, IR Comms and HR teams.
Primary Responsibilities:

• This role reports into the Development Manager within the Group Digital Marketing Team
• Support users of key Taylor Wimpey systems such as the website, reporting and marketing platforms;
• Manage central email marketing requirements – national email campaigns, automated emails, content modules, templates and reporting.
• Be responsible for adding website content and ensuring it is being kept up to date. Report on outdated content and work with key stakeholders to ensure content is current and valid.
• Support the creation of content such as written articles, photography and video. This may include minor art working using tools such as Photoshop or Canva;
• Work closely with other members of the Sales & Marketing team, and our creative and media agencies, to deliver a range of marketing projects and campaigns;
• Provide creative ideas and input into projects and campaigns;
• Manage outbound social media content and posts – creating engaging Facebook and Instagram content for example;
• Support the team in the delivery of projects and ongoing update, maintenance, testing and training for our digital channels;
• Provide support to the team in the delivery of new marketing campaigns;
• Support and improve the use of data-driven marketing throughout the sales funnel and support our regional marketing teams on how they can optimize their online/offline activities;
• Support the delivery of the overall marketing strategy;