Partner Marketing Manager

at  Agiloft

Agiloft was named a Leader in the 2023 Gartner Magic Quadrant for Contract Life Cycle Management for the fourth year in a row. Contract Lifecycle Management (CLM) is one of the fastest-growing areas of enterprise sales, with a TAM projected to climb from $2B to $7B in the next 5 years.
The Agiloft Contract Lifecycle Management platform has won dozens of awards, including the Editor’s Choice award from PC Mag, for the past five years in a row.
Agiloft has a highly differentiated value proposition which is uniquely appealing to enterprises: pre-built applications with a deeply configurable, no-code platform for integrated Business Process Management throughout an organization.
Agiloft is pioneering the applied use of Artificial Intelligence to enable next-generation business commerce at organizations ranging from small enterprises to U.S. government agencies and Fortune 100 companies.
Additionally, 99% of employees who commented on Glassdoor would recommend Agiloft to a friend.

POSITION OVERVIEW

The Partner Marketing Manager reports to the Director of Demand Generation and is responsible for developing, delivering, and measuring partner marketing programs.The ideal candidate will have proven experience growing a partner ecosystem at a similar B2B tech company. They will have hands-on experience with a diverse array of marketing channels and tactics. We are looking for a collaborative, self-starter who is adaptable to shifting partner priorities and adept at keeping partners focused on executing mutually agreed upon marketing initiatives. We are a fast-growing company, expect to support 2 – 4 partnership launches annually.

REQUIRED QUALIFICATIONS

• Minimum 6 + years of marketing experience in Partner Marketing, Field, Demand Gen, or Lead Gen at a B2B tech/SaaS company
• 3+ years of marketing experience working within a B2B a partner ecosystem (MSPs, ISVs, VARs, etc.) leveraging partners to expand reach, deliver qualified leads, increase buyer engagement and pipeline
• Proven success in executing partner campaigns and programs with measurable ROI metrics.
• Professional presence with the ability to build strong relationships with internal and external stakeholders and partners.
• Self-driven with and ability to manage multiple projects and priorities effectively.
• Familiarity with marketing automation software, preferably HubSpot or Marketo.
• Basic understanding of CRM solution – preferably Salesforce.
• Excellent verbal and written communication skills.
• Data-driven with experience owning goals, measuring and reporting on performance

PREFERRED QUALIFICATIONS

• Experience in the legal tech industry, knowledge of contract management and procurement processes
  Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All employment decisions at Agiloft are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national or social ethnic origin, sex, age, sexual orientation, gender identity and/or expression, parental status, marital status, Veteran status, or any other status protected by the laws or regulations in the locations where we operate. If you have a need that requires accommodation during the recruiting process, please let us know by contacting Director, Talent Acquisition, Brad Toothman at brad.toothman@agiloft.com.
  Applicants from underrepresented groups such as minorities, veterans, or individuals with disabilities encouraged to apply.
  Applications will be reviewed as submitted. There will be no application deadline for this opportunity

• Partner Marketing: Create and build strong relationships with multiple partners. Develop a deep understanding of their business goals, assess their capabilities, ideate, create, and execute an annual Partner Marketing Plan that aligns Agiloft and our partners’ marketing strategies to drive demand and achieve our revenue targets.
• Partner Content, Campaigns & Events: Consult and guide partners, assist with their campaigns that are designed to increase awareness, capture, and create demand for Agiloft. Oversee and maintain Agiloft landing pages and inbound forms on partner websites such as Salesforce App Exchange and AWS Marketplace. Seek new and creative ways to integrate partner subject matter experts into Agiloft’s marketing. Facilitate partner participation in media and analyst opportunities, Agiloft owned and third-party events, research, case studies, presentations, webinars, podcasts, blogs, reports, eBooks etc. Simultaneously, seek ways to integrate Agiloft into our partners’ marketing efforts. Coordinate Agiloft and partner presence at events.
• Partner Champion: Be an active contributor, represent the needs of our partners, serve as their voice in internal marketing meetings. Find opportunities to leverage partners in our marketing efforts and vice versa. Be a trusted liaison working closely with Agiloft stakeholders and partner counterparts to ensure successful execution of our marketing initiatives.
• Collaboration: Serve as a trusted collaborator and consultant advising our partners on marketing. Consult and inform the alliances team on partner marketing efforts. Work with brand, product marketing, content, and creative colleagues to ensure partner deliverables featuring Agiloft align with our brand, themes, and messaging.
• Communication: Communicate marketing plans, expectations, and goals to partners, ensuring a clear understanding of joint initiatives and deliverables. Provide timely and relevant news about Agiloft and our products to our partners. Be proactive and responsive to partner managers. Share relevant partner news with marketing.
• Work Management: Manage multiple partner marketing activities per quarter using Asana. Create and assign tasks to your marketing colleagues and communicate deliverable status in the tool. Keep plans, notes, and calendars current.
• Performance: Measure and monitor partner marketing activities. Work with MOPs to track metrics that matter and assess the impact of partner marketing monthly/quarterly/annually.
• Market Research and Insights: Leverage Agiloft’s partners to stay informed about industry trends, competitor activities, and our customers – feed this information back to the broader Agiloft marketing organization.
• Other duties as assigned