Partner Marketing Manager - Campaigns - Fixed Term Contract

at  Dynatrace

Company Description
Dynatrace exists to make software work perfectly. Our platform combines broad and deep observability and continuous runtime application security with advanced AIOps to provide answers and intelligent automation from data. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences.
Job Description
Backfilling, on a temporary basis, the role of EMEA North Partner Marketing Manager (Maternity leave) you will be a key member of the Partner organization within Dynatrace. Reporting to the Global Manager – Regional Marketing, you will be responsible for planning and executing partner marketing initiatives in EMEA North (UKI, Benelux, Nordics and Eastern Europe) with responsibility for planning, execution and reporting of marketing programs, integrated campaigns, and events both to partners, and with partners to enterprise accounts.
The emphasis of this role will be driving awareness and end-customer demand generation activities with Dynatrace partners in alignment with corporate objectives. The role will collaborate closely with the EMEA Partner Sales team, the global partner marketing organization, and regional marketing teams. The role will also work with adjacent partner enablement teams to create campaigns that drive training and certifications.
This is a results-driven role where Marketing Qualified Leads (MQLs), Qualified Sales Opportunities (QSOs), and Partner Deal Registrations (PDRs) are fundamental metrics of success. Reporting and analyzing activities to make recommendations and improvements is critical.

You will be supported by a central Partner marketing team that will share communication, campaign, content, and event best practices, while also providing access to market leading technology platforms to accomplish your goals.

• Develop and agreed marketing objectives in partnership with EMEA partner sales leadership
• Initiate and drive marketing plans with partners to engage prospects
• Plan, execute, measure, and analyze campaign and event activities that drive MQLs, QSOs, and PDRs and make recommendations to increase effectiveness
• Utilize and managed MDF budget to co-fund partner marketing activities that drive partner originated opportunities and pipeline
• Identify and drive case studies and win wires for circulation, evangelism, and awareness within specific partners
• Support the ongoing development, refinement, and optimization of the Partner Program,
• Enforce appropriate Dynatrace brand usage and ensure messaging is within guidelines
• Drive portal adoption along with portal feature and content enhancements based on Partner requirements and feedback

Qualifications

• Bachelor’s Degree in Business or Marketing or equivalent
• Previous experience in B2B high tech/SaaS organizations with responsibility for partner marketing and programs
• Experience working in hi-tech/SaaS companies is required, experience with cloud platforms or DevOps providers a definite advantage
• Experience with Partner GTM models including resellers, consultants, systems integrators, CIO advisories, and Managed Service Providers is mandatory
• Excellent written, verbal and presentation skills with comfort level presenting to business owners and senior management
• Must be an independent, flexible self-starter with high-energy and a growth mindset who can build rapport and drive execution with Partner managers and Partner business owners
• Salesforce.com and Marketo experience helpful

Location: Maidenhead (UK)
Work model: Hybrid
10-20% travel required
Fixed Term Contract ending October 2025
Additional Information
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A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.

• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
• Working models that offer you the flexibility you need, ranging from remote options to hybrid ones combining home and in-office work.
• A team that thinks outside the box welcomes unconventional ideas, and pushes boundaries.
• An environment that fosters innovation, enables creative collaboration, and allows you to grow.
• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.

Please refer the Job description for details