Parts Wholesale Marketing Analyst

at  Ford Motor Company

KNOWLEDGE, SKILLS, AND ABILITIES (KSA)

• Demonstrate a solid understanding of automotive and aftermarket business and parts sales in a dealership environment.
• Excellent analytical skills and the ability to do detailed root-cause analysis.
• Work independently and take own initiative.
• Knowledge on various IT systems & processes on data gathering.
• Strong analytical skills (Using MS Excel, Alteryx, Qlikview,)
• Excellent presentation skills (MS PowerPoint) / Storyboard narration etc
• Awareness of new reporting and analytical tools.
• Exposure and knowledge on OEM / Dealer operations.
• Data interpretation and capability in making working level actions.
• Have a can do, find a way attitude and a strong emotional resilience.
• Relationship building – to connect with key business partners and establish collaborative partnerships.
• Communication skills and report writing.
• Team leading Skills.
• Planning and Organizing Skills.
• Computer Skills. Excel, Word, and PowerPoint.
• Proven time management skills with the ability to prioritize workload to meet deadlines.

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 5+ years of experience in business development, sales, or marketing within the automotive parts industry.
• Proven track record of success in achieving sales targets and expanding market share.
• Strong analytical skills, with experience in forecasting, budgeting, and financial analysis.
• Excellent communication, interpersonal, and presentation skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). CRM software experience (e.g., Dealer View & UDB) is highly desirable.
• Occasional travel across the dealer network, Ford B2B customers will be required, therefore a valid driver’s license is necessary
• Conduct market analysis, identify growth opportunities, competitor activities, & develop effective strategies to expand market share and revenue.
• Develop and identify target customer segmentation strategies.
• Campaign planning to reach target audiences. This includes setting campaign goals, budgeting, and tracking key performance indicators (KPIs).
• Design, implement, and manage incentive programs for both dealers and trade club customers to drive sales and engagement.
• Track key performance indicators (KPIs) such as revenue growth & new customer acquisition. Prepare regular monthly reports summarizing performance against targets and identifying areas for improvement .
• Assist in the management of the marketing budget, to achieve objectives.
• Track, analyze, and report on the performance of wholesale campaigns.
• Identify areas for improvement and optimize marketing strategies for maximum ROI.
• Prepare regular reports for management on key marketing metrics and performance.
• Review and update sales forecasts based on market analysis, customer trends, and sales data.
• Continuously monitor competitor activities and strategies to identify opportunities and threats.
• Work closely with the Trade Sales team and Zone Managers to ensure alignment of marketing activities with overall business goals and setup periodic review discussions.
• Implement competitive pricing strategies that maximize profitability while remaining competitive in the market and collaborate with Pricing Team.
• Monitor commodity price fluctuations and the impact on product costs
• Develop and distribute marketing materials, bulletins, and other communications to dealers and trade club customers to promote new products, services, and incentive programs.

Please refer the Job description for details