Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit: www.didiglobal.com/news

LI-Hybrid

Team Overview:
Join DiDi as a Passenger Growth Operations Manager! You’ll craft and execute innovative strategies to drive growth, working closely with cross-functional teams to optimize passenger experiences. We’re seeking a proactive, data-driven problem solver with a knack for creative thinking and a passion for results. Excel at analytics, collaboration, and project management to shape the future of urban mobility and make a real impact!

Role Responsibilities:

• Developing and execute strategic initiatives to increase passenger acquisition, retention, and engagement, directly impacting DiDi’s growth trajectory
• Analyzing market trends, passenger behavior, and competitor strategies to identify opportunities for growth and optimize marketing efforts
• Collaborating with cross-functional teams, including Marketing, Product, Data Science, and Operations, to align on growth strategies and ensure seamless execution
• Designing and run A/B tests and other experiments to evaluate the effectiveness of growth tactics and refine strategies based on data-driven insights
• Managing the end-to-end implementation of growth campaigns, from ideation and planning to execution and performance analysis
• Monitoring and report on key growth metrics, providing actionable insights to senior leadership and stakeholders to guide decision-making
• Working closely with regional teams to localize growth strategies and tailor them to specific market needs and opportunities
• Fostering a culture of innovation and continuous improvement within the growth team, encouraging creative problem-solving and experimentation.

Role Qualifications:

REQUIRED QUALIFICATIONS AND SKILLS:

• 5+ years of experience in growth, operations, marketing, or a similar role, with a proven track record of driving user acquisition, retention, and engagement
• Bachelor’s degree in Business, Marketing, Economics, Data Science, or a related field. A Master’s degree is a plus
• Strong analytical skills with proficiency in data analysis tools such as SQL, Excel, and Google Analytics, and experience using data to drive decision-making and strategy
• Exceptional project management abilities with experience managing multiple projects simultaneously, from inception to completion.
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and present insights to senior leadership.
• Highly organized and detail-oriented, with a proactive and self-motivated approach to problem-solving.
• Fluent in English, with excellent written and verbal communication skills. Proficiency in additional languages such as Spanish or Mandarin is a plus.

PREFERRED QUALIFICATIONS AND SKILLS:

• Experience in the ride-hailing, tech, or e-commerce industry, or a background in a high-growth, fast-paced environment.
• Creative mindset with a strong understanding of digital marketing, social media, and content strategy.
  We are looking for a results-driven, innovative thinker who is passionate about transforming urban mobility and ready to take on a pivotal role in shaping DiDi’s future.

EEO Statement:

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone’s best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

• Developing and execute strategic initiatives to increase passenger acquisition, retention, and engagement, directly impacting DiDi’s growth trajectory
• Analyzing market trends, passenger behavior, and competitor strategies to identify opportunities for growth and optimize marketing efforts
• Collaborating with cross-functional teams, including Marketing, Product, Data Science, and Operations, to align on growth strategies and ensure seamless execution
• Designing and run A/B tests and other experiments to evaluate the effectiveness of growth tactics and refine strategies based on data-driven insights
• Managing the end-to-end implementation of growth campaigns, from ideation and planning to execution and performance analysis
• Monitoring and report on key growth metrics, providing actionable insights to senior leadership and stakeholders to guide decision-making
• Working closely with regional teams to localize growth strategies and tailor them to specific market needs and opportunities
• Fostering a culture of innovation and continuous improvement within the growth team, encouraging creative problem-solving and experimentation