Pay Per Click (PPC) Manager

at  Smile Partners USA

PAY PER CLICK (PPC) MANAGER

We are seeking a highly skilled and motivated Pay Per Click (PPC) Manager to join our Dental Service Organization’s dynamic marketing team in Troy, MI. Smile Partners USA is a private equity-backed management services organization that provides back-office support for dental offices throughout the United States. The PPC Manager will be responsible for managing and optimizing multiple PPC campaigns across Google and Meta to drive traffic, increase conversions, and maximize ROI. This role requires a strategic thinker with a strong analytical background and a passion for digital marketing.
Key Responsibilities:

QUALIFICATIONS:

• Bachelor’s degree in marketing, Advertising, Business, or a related field.
• Proven experience managing PPC campaigns across Google Ads, Bing Ads, Meta and other platforms.
• Strong understanding of PPC metrics and analytics tools (e.g., Google Analytics, SEMrush).
• Proficient in using PPC management tools (e.g., Google Ads Editor, Bing Ads Editor).
• Excellent analytical skills and attention to detail.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team.
• Google Ads and Bing Ads certifications are a plus.

PREFERRED SKILLS:

• 4-6 years of proven success with digital ad campaigns.
• Experience with healthcare, HIPPA regulations for advertising and lead generation campaigns.
• Excellent project management, written and interpersonal communication and organization skills.
• Knowledge of SEO and how it integrates with PPC.

Please refer the Job description for details