Performance and Insights Manager

at  MAP

DESCRIPTION

Welcome to Map

Medical Aid for Palestinians (MAP) continues to respond to the largest emergency in our 40-year history. Over the last 15 months support for our cause has seen significant growth in income as tens of thousands of supporters have joined MAP. Our challenge now is to retain this interest and ensure we sustain income as we respond to the ongoing situation and the longer-term health of Palestinians over the coming years. With an ambition to be a £50m organisation by 2028, the Performance and insights Manager will play a key role in guiding our fundraising decision making through audience insights and contributing to enabling over one million Palestinians to access improved healthcare annually by 2028.
This is a new role at MAP, reporting to the Director of Fundraising and Marketing and working closely with the Fundraising Operations team who manage the CRM (MS Dynamics). The Performance and Insights Manager will support the success of our fundraising and campaigning efforts, making a measurable difference in the way we engage and communicate with our key audiences. The role is responsible for developing and tracking audience insights utilising both qualitative and quantitative research, measuring brand activity, and providing essential reporting and foresight that helps to optimise performance, and to stay ahead in a competitive marketplace in the UK and globally.