Performance Group Director

at  GroupM Nexus

ROLE OUTLINE

The Performance Group Director – Campaign Delivery is a senior consultant that oversees and coordinates the delivery across a team of biddable media planning and campaign management experts. You will lead performance driven thought leadership, drive key client and agency contact, oversee the development of biddable media plans and brief responses. The Performance Group Director – Campaign Delivery will support in the co-ordination of biddable deliverables and work in partnership with the activation teams to ensure quality assurance and campaign delivery.
This role encompasses people management within the broader Campaign Delivery Team including recruitment, fostering key talent, reviews, training, coaching and performance management.
Other responsibilities include being a pivotal part of a broader eco-system in partnership with Wavemaker’s strategic, client and marketplace teams. There is a level of accountability to that relationship and to ensure that biddable planning is a component of the broader media strategy. As a leader it is pivotal to drive a high functioning team with alignment on cultural values and business priorities across Wavemaker x Nexus.

WHAT YOU SHOULD SPEND YOUR TIME DOING

People – 40% of your time

• Lead a team of high functioning performance planners within biddable media
• Continuously champion positive values that build strong connections, solution-oriented perspectives and genuinely care for collective team success
• Be responsible for driving a culture that builds relationships on trust between Wavemaker and Nexus
• Ensure resource management and workflow designation are running at optimal capacity across performance teams
• Drive your teams training requirements, resource management and certifications in alignment with the performance training program
• Foster knowledge sharing, award entries and continuous learning around point of views, trends and relevant skills to continue nurturing a high-performing team
• Empower teams to adapt to fast changing priorities
• Actively promote cross functional alignment across Activation, strategy, client and Marketplace teams
• Host a regular, constructive performance evaluation meeting with direct reports in addition to setting clear KPIs and monitoring achievements

Process & Operations – 30% of your time

• Serve as key point of contact on brief delivery responses and reporting requirements with Wavemaker in developing tactical strategies/responses
• Run the planning operations for paid search, in-platform ecommerce, paid social and programmatic. In addition considering the requirements for ad operations scope and measurement
• Act as a thought leader in the digital space to sense check viability of performance innovations and identify opportunities with our existing clients for greater digital innovation
• Oversee end-to-end project management of campaign brief and delivery
• Lead the planning and development of all biddable media recommendations
• Consult and articulate actionable insights and optimisation recommendations, in partnership with the Activation team
• Act as the leading point of contact between the Activation team and Wavemaker when delivery or quality is compromised
• Actively contribute in new business development and pitching when required
• Educating and advocating in partnership with Wavemaker x Nexus on service level agreements
• Support in the delivery of biddable best practice planning principals
• Anticipate future challenges, trends, and changes to both your clients and the industry, proactively forming a view of strategies to mitigate risk and create opportunity

Client – 15% of your time

• Provide strategic elevation and experience to the performance product, across clients
• Develop and oversee the deployment of a vision and roadmap for encompassing digital operations, including technology partners, data management, effective measurement and reporting efficiencies
• Identify new product opportunities that will enhance clients’ digital footprint and support on digital maturity
• Drive a test and learn initiative to allow for continuous improvements in campaign performance through planning
• Provide technical perspective in client meetings when specific expertise is required
• Fostering an environment that truly respects and truly understands the need to adhere to service level agreements across Wavemaker x Nexus
• When required, a strict adherence to buying commitments that have contract association

Commercial – 15% of your time

• Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)
• Responsible for the overall delivery of client investment, with flawless accuracy across all aspects
• Identify commercial opportunities with the ability to make a compelling case for their inclusion
• Responsibility for building a business case to grow the performance team
• Maintain and comply with finance processes ensuring accuracy on a monthly basis
• Adherence to GroupM policies and procedures
• Supporting Wavemaker Marketplace team in driving accurate inputs for the monthly forecasting across biddable channels, by client