Performance Marketer

at  Captions

Captions is the leading video AI company, building the future of video creation. Over 10 million creators and businesses have used Captions to create videos for social media, marketing, sales, and more. We’re on a mission to serve the next billion.
We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. You’ll join an early team and have an outsized impact on the product and the company’s culture.
We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures (Series C lead), Kleiner Perkins (Series B lead), Sequoia Capital (Series A and Seed co-lead), Andreessen Horowitz (Series A and Seed co-lead), Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.
Check out our latest financing milestone and some other coverage:
The Information: 50 Most Promising Startups
Fast Company: Next Big Things in Tech
The New York Times: When A.I. Bridged a Language Gap, They Fell in Love
Business Insider: 34 most promising AI startups
* Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square) *

KEY QUALIFICATIONS:

• 5+ years of experience working in a performance marketing role, with a specialization in running paid search campaigns on web (but with a curiosity and desire to branch out as needed).
• Proven proficiency in Google Ads, Bing Ads, and other web acquisition platforms.
• A desire to move quickly and experiment, with a good nose for impact. You like testing things, but also have a good sense of which tests are impactful (and which aren’t).
• A comfort with and desire to pull your own metrics; you have experience building out spreadsheets or other systems that help you monitor performance and pacing, and can slice and dice data as needed (whether that’s pulled from in-platform data, or a product analytics tool like Mixpanel).
• An ability to make thoughtful budget decisions, balancing spend across channels and campaigns, and thinking through incrementally and attribution.
• Experience working cross-functionally, closely collaborating with functions ranging from Brand Design to Engineering and Analytics.
• A technical understanding of how to set up conversion tracking across various channels and platforms (specifically on web); you feel comfortable executing parts independently, and guiding Engineering teams where you need help.
• A high level of organization; you’re adept at juggling multiple tasks and priorities, and have a system to ensure things don’t slip through the cracks.
• A comfort operating as a one-person show where needed, which includes writing strong, succinct copy.

We’re looking for our second Performance Marketer to expand and scale our existing paid marketing program. You’ll be focused on paid marketing efforts for our web product — though you may work on iOS and Android as well — and feel comfortable running campaigns across different channels in different languages. You’re able to take a quickly growing program and keep it organized and on track as we scale budgets, launch new features, and run experiments. You pride yourself on being detail-oriented and having a high bar for quality, but feel comfortable moving quickly to iterate and learn more in a given month.
On a day-to-day basis, you’ll immerse yourself in Google Search and Apple Search Ads, as well as support other performance marketing team members across various advertising platforms. You’ll identify new opportunities to drive further growth, run experiments to test new strategies and launch fresh tactics to keep our campaigns growing. You’re eager to dive in and feel excited about managing the ins and outs of paid marketing within our rapidly growing startup. You always approach decision-making with a data-driven mindset.