Performance Marketing Assistant

at  Primark

PERFORMANCE MARKETING ASSISTANT

This role will work with the Performance Marketing Manager and Performance Marketing Officer in the creation, execution and management of our performance digital marketing activity. This is a hands-on role suited to someone who wants an exciting growth opportunity in a fast-paced environment. You will have a passion for all things performance marketing, a willingness to learn, thrive off results and a passion for retail.
Reports to: Performance Marketing Manager

Key Responsibilities:

• Assist the Performance Marketing Manager and Performance Marketing Officer with the effectiveness of digital campaigns, with a focus on growing our Click & Collect offering, lead gen & gift card activities.
• Assist the implementation of location marketing activity, working with retail and regional teams to make sure all information is relevant and up to date and we’re maximising all marketing opportunities.
• Build key relationships with internal stakeholders to effectively execute and benchmark all digital marketing activity.
• Support the wider team in researching and launching digital activity in new media channels.
• Write briefs for digital marketing campaigns and compile asset requirements to brief creative production for paid media activity.
• Report on and analyse performance, offering clear campaign feedback and insights, delivering actionable learnings and leveraging data points to inform future decision making.
• Using reports and dashboards to distribute regular reporting to all relevant stakeholders.
• Work with and support the management of channel and agency partners to support digital marketing campaigns and activities (Facebook, Twitter, Google, Media partner).
• Support in budget management and the processing of invoices.
• Research new developments and trends in digital marketing, identify new paid acquisition, communicate your findings to the team and develop these ideas.
• Other duties and requirements as required by the business.

Knowledge, skills experience:

• 1-2 years’ experience in performance marketing.
• A deep passion for performance marketing channels & understanding of how they work.
• Proven track record using Meta Business & Ads Manager and Google Ads.
• Commercially focused and driven with the ability to work to deadlines and in collaboration with a wide range of stakeholders.
• Strong numerical and quantitative analysis skills.
• An understanding of analytical tools, Google Analytics etc.
• Ability to work efficiently on multiple projects in a fast-paced environment.
• Self-motivated, ability to work of own initiative and in a team environment.
• A flexible, approachable attitude with good problem-solving skills.
• Excellent verbal communication and copywriting skills and the ability to relay information to key stakeholders.

• Assist the Performance Marketing Manager and Performance Marketing Officer with the effectiveness of digital campaigns, with a focus on growing our Click & Collect offering, lead gen & gift card activities.
• Assist the implementation of location marketing activity, working with retail and regional teams to make sure all information is relevant and up to date and we’re maximising all marketing opportunities.
• Build key relationships with internal stakeholders to effectively execute and benchmark all digital marketing activity.
• Support the wider team in researching and launching digital activity in new media channels.
• Write briefs for digital marketing campaigns and compile asset requirements to brief creative production for paid media activity.
• Report on and analyse performance, offering clear campaign feedback and insights, delivering actionable learnings and leveraging data points to inform future decision making.
• Using reports and dashboards to distribute regular reporting to all relevant stakeholders.
• Work with and support the management of channel and agency partners to support digital marketing campaigns and activities (Facebook, Twitter, Google, Media partner).
• Support in budget management and the processing of invoices.
• Research new developments and trends in digital marketing, identify new paid acquisition, communicate your findings to the team and develop these ideas.
• Other duties and requirements as required by the business