Performance Marketing Data Expert

at  OANDA

Everyone at OANDA is focused on our vision to transform how our customers can meet all their currency needs. We are revolutionising the world of currency trading by providing innovative trading experiences, currency data and analytics solutions. Dare to be open, bold, focused - own it and apply! The future is now!

Join us and:

• Work at an award-winning company whose ambassador is a global sporting icon Robert Lewandowski; we also partner with the New York Red Bulls.
• Boost your career in a FinTech company.
• Improve yourself and learn about FX, Crypto and CFDs from the industries best.

How do we work?
As our Performance Marketing Data Expert you will be playing an important role in making sure that our marketing data flows smoothly and is ready to be used to make decisions, you will create a strategy roadmap for future development, work closely with our internal marketing, data engineering and data analytics teams as well as performance agencies and mar-tech providers. We work in a fully global environment so join us to get a broad perspective on marketing and data.
We work in a hybrid model so we’d love to meet you in the office (Warsaw UNIT) twice a week.

In this role, you will:

• Manage marketing data strategy and execution with help of internal teams, external agencies and mar-tech providers,
• Plan, analyse and drive forward marketing data work to continue to evaluate our efforts in multi channel, multi device yet heavily privacy concerned world,
• Perform analysis and prepare the data based on business and marketing team requirements, push the efficiency forward with insightful results from the analysis, come up with meaningful “so what’s” and “what if’s” for continued development of our marketing efforts,
• Support the teams to build and develop our dashboards (Tableau, Looker) and grow them further with top marketing stakeholders requirements in mind,
• Help us to ensure we maintain tracking the results in consistent, unified way across multiple vendors, channels, providers and regions to be able to make data driven decision on daily level as well as strategic level,
• Continue our efforts on multi marketing mix models (MMM models) to ensure we spend wisely both digital and offline,
• Transition with us to the 1st party data only world,

What skillset you need, to be successful in this role?

• Minimum 5 years of experience in digital marketing (Finance, FinTech, e-commerce fields)
• Experience with major mar-tech tools, technologies and frameworks: we work on Google environment with Google Ads, Google Marketing Platform, GA360, GTM360, BigQuery, Google Cloud and so on as a base, but we also work with any vendor provider to get the competitive edge: Tableau, CDPs, CDRs, 3rd party ad networks,
• Understand multichannel, mobile measurement with MMPs like Adjust, Firebase and similar,
• Have great analytical skills to understand the problems and use marketing data to answer meaningful questions,
• Will to understand the impact of non-digital activities on overall performance and cross relation between digital and offline.

OANDA Global Corporation is a diverse and global team with offices around the world. We value the unique skills and experiences each individual brings to OANDA. We are committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.
Review
OANDA Privacy Policy
and learn more about how we treat your personal data and protect your privacy

In this role, you will:

• Manage marketing data strategy and execution with help of internal teams, external agencies and mar-tech providers,
• Plan, analyse and drive forward marketing data work to continue to evaluate our efforts in multi channel, multi device yet heavily privacy concerned world,
• Perform analysis and prepare the data based on business and marketing team requirements, push the efficiency forward with insightful results from the analysis, come up with meaningful “so what’s” and “what if’s” for continued development of our marketing efforts,
• Support the teams to build and develop our dashboards (Tableau, Looker) and grow them further with top marketing stakeholders requirements in mind,
• Help us to ensure we maintain tracking the results in consistent, unified way across multiple vendors, channels, providers and regions to be able to make data driven decision on daily level as well as strategic level,
• Continue our efforts on multi marketing mix models (MMM models) to ensure we spend wisely both digital and offline,
• Transition with us to the 1st party data only world

What skillset you need, to be successful in this role?

• Minimum 5 years of experience in digital marketing (Finance, FinTech, e-commerce fields)
• Experience with major mar-tech tools, technologies and frameworks: we work on Google environment with Google Ads, Google Marketing Platform, GA360, GTM360, BigQuery, Google Cloud and so on as a base, but we also work with any vendor provider to get the competitive edge: Tableau, CDPs, CDRs, 3rd party ad networks,
• Understand multichannel, mobile measurement with MMPs like Adjust, Firebase and similar,
• Have great analytical skills to understand the problems and use marketing data to answer meaningful questions,
• Will to understand the impact of non-digital activities on overall performance and cross relation between digital and offline