Performance Marketing Executive

at  Charles Stanley

QUALIFICATIONS & EXPERIENCE:

• Degree or equivalent in marketing, communications, or a related field.
• 3+ years of experience in a social media or communications role, preferably within a regulated industry or agency.
• Proven experience in project managing social media content programs.
• Strong writing and editing skills for social media copy.

KNOWLEDGE AND SKILLS:

• Experience managing social media programs, including content creation and calendar maintenance.
• Strong understanding of tailoring content for platforms like LinkedIn, Twitter, Facebook, Instagram, YouTube, and Vimeo.
• Familiarity with social media management tools (ideally Hootsuite), content management systems, email marketing software, and Google Analytics.
• Excellent written and verbal English skills, with the ability to work effectively with individuals at all levels.
• Strong organisational skills, with the ability to multi-task, manage, and prioritise projects to meet deadlines.
• Ability to work independently and use initiative.
• Flexibility to participate in other marketing-related activities as needed, supporting the team to achieve successful outcomes.

JOB PURPOSE:

We are seeking a creative, data-driven professional with a passion for social media, digital content, and communication. This exciting role involves supporting the development and activation of the social media and communications strategy for Charles Stanley Wealth Managers.

KEY RESPONSIBILITIES:

• Manage content publishing across all social media channels, including maintaining Charles Stanley’s social media content calendar.
• Publish website content (articles, videos, podcasts), ensuring optimisation and maintenance.
• Support the marketing department with email communications and campaigns.
• Provide monthly reports on social media and email performance, offering actionable insights and recommendations.
• Oversee all of Charles Stanley’s social media channels, supporting the Content Marketing Manager in developing and activating the content marketing strategy.
• Write and edit social copy, provide insights on content format and messaging, and manage content development and delivery with internal and external creative teams.
• Collaborate with marketing, investors, subject matter experts, and external agencies to:
• Generate content ideas and tell compelling stories.
• Identify opportunities for collaboration with strategic partners and industry influencers.
• Develop and execute email communications, including newsletters, marketing campaigns, and event invitations.
• Publish website content, including insight articles, videos, and podcasts.
• Track social media and email performance, providing monthly reports and data-driven insights for the sales, investment, and marketing teams.
• Stay informed about key financial events and the daily news agenda to identify proactive opportunities.
• Monitor competitor activity and industry trends through social listening, engaging with social media comments, queries, and requests, and escalating concerns as needed.
• Ensure all communications adhere to brand and regulatory standards.
• Champion social media within Charles Stanley, supporting and educating colleagues on digital content creation and social media best practices.