Performance Marketing & Insights Manager

at  SoftwareONE

Job Function: Marketing & Channel The role:
The Growth Marketing Center-of-Excellence (COE) team is seeking a Performance Marketing & Insights Manager to lead planning, execution and analysis of global campaign and digital channel performance. You will be responsible for overseeing and enhancing the effectiveness and efficiency of our growth and campaign marketing efforts across all channels. Your expertise will drive the development of performance metrics and the execution of data-driven strategies to maximize ROI and achieve our marketing objectives.
Growth Marketing is a team of data-driven marketers and digital channel specialists. We partner closely with product, regional and partner marketing, and sales to drive revenue. We work globally, across the full customer lifecycle, and target all company segments - from small businesses to the largest enterprises.
The ideal candidate will have a substantial background in digital marketing, analytics, and leadership, with a passion for leveraging data to drive business growth and make strategic decisions. this role reports to the Director, Global Campaign Strategy.

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Why SoftwareOne?:
For over 30 years SoftwareOne has been the foundation for organizations around the world for their technology solutions. With changes in the market from on-premises to cloud we have always been one step ahead. Underpinning our transitions and evolutions are our seven core values which we expect from all our current employees and look for in our future colleagues. The global nature of our organization allows us to adapt and commit to these values unique to the culture and business needs of each location.

• Execute a comprehensive analysis of digital assets across multiple platforms and leverage the insights to form digital strategies, campaigns, and growth strategies.
• Promote a culture of data-driven decision-making within marketing by aligning objectives with measurable performance goals.
• Regularly share actionable recommendations and proven techniques with regional and functional teams to enhance marketing campaigns and connect to tangible business outcomes.
• Embrace customer insights, journeys, and segmentation strategies to design and optimize campaigns.
• Develop reports and presentations to showcase growth marketing and campaign effectiveness, investment (ROI) by channel, stage of marketing funnel, region, campaign and more
• Support campaign and digital marketing managers to plan and execute A/B tests that evaluate different marketing tactics, messaging, and creative elements to drive better results.
• Build and support executive-level performance readouts for global stakeholders.
• Develop and manage the growth marketing budget, ensuring effective allocation of resources to achieve business goals.
• Create and manage the plan and budget to achieve ambitious demand generation goals, refining as necessary to achieve goals and stay within financial targets.
• Stay up to date with marketing and digital industry trends, performance techniques, data analysis methodologies, and new technologies to recommend improvements to mature growth and analytics teams.