Performance Marketing Lead - Dubai

at  Imdad

We are looking for a seasoned and business data-driven Performance Marketing Lead to join our team. He will be responsible for revenue contribution and campaign ROI performance across product lines.
If you know how to creatively handle online marketing tools like websites, social platforms and have a passion for optimizing business performance, this job is for you. You will work with different teams to coordinate our marketing, advertising, promotional and sales activities.
Ultimately, you should be able to promote our products portfolio with the goal of improving audience engagement and increasing the number of business opportunities.

MINIMUM QUALIFICATIONS:

• BSc medical degree (Preferred) or an equivalent/higher degree in Marketing.
• Proven work experience in aesthetic/medical/capital equipment marketing.
• Solid knowledge of digital marketing including but not limited to social media marketing, Search Engine Marketing, SEO, community management, and web administration.
• Experience in leading CMS & CRM technologies (preferably Sitecore & Salesforce).
• Experience in leads management & qualifications.
• Well-acquainted with content marketing including creative briefs, storyboards, and scripting.
• Additional experience in eCommerce is preferred.

REQUIRED SKILLS:

• Capable of multitasking and performs under tight deadlines.
• Strong verbal & written communication skills.
• Excellent analytical skills.
• Attention to details.
• Good organizational and time-management skills.
• Self-starter with outstanding work ethics.

• Buying, monitoring, optimizing and reporting online B2B and B2C campaigns on:
  a. All social platforms (Meta, TikTok, Youtube,, etc).
  b. Google search engine.

c. Messaging & Email marketing.

• Strong business/commercial acumen to own key performance metrics:

a. Cost per click.
b. Cost per conversion.
c. ROAS.
d. Campaign lead generation.
e. Lead qualification.
f. Create business opportunities on salesforce.

g. Follow up opportunities with sales team.

• Content and traffic optimization:

a. Keyword marketing.
b. Search engine optimization.
c. 3rd party marketing/blogging.

d. Articles and coverage.

• CMS management:

a. Knowledge with Sitecore/advanced content management systems.
b. Indexing and publishing.

c. Creating new pages.

• Data-driven:

a. Propose campaigns/tactics to enhance leads and conversion.
b. Report on business performance and sales revenue.

c. Inputs on effective content types to improve business.

• Crafts marketing campaigns of current & new products from Imdad portfolio on regular basis.
• Leads management & qualification on daily basis to assure prompt response to customer inquiries.
• Administrates imdad websites by creating & updating content regularly.
• Creates & improve selling kits, continuous support of sales team to assure efficient communication of marketing messages.
• Analyzes marketing activities performance and optimizes it to improve the audience engagement and reports the progress of digital KPIs to B2B marketing manager.