Performance Marketing Manager

at  Just Group

QUALIFICATIONS / CERTIFICATIONS (DESIRABLE NOT ESSENTIAL)

• Degree in an appropriate qualification, such as Marketing or Business

SKILLS AND EXPERIENCE

• 5+ years experience in Performance Marketing inc. managing Paid Search, Social, Programmatic & Affiliate & SEO campaigns
• Experience in data analytics
• Experience in a Customer and/ or Marketing team
• Marketing campaign planning and execution
• Performance Marketing campaign management
• External agency management
• Dynamic, collaborative and adaptable with a customer-centric mindset
• Proven experience with relevant computer packages (Excel, Word, Powerpoint)

PURPOSE

We need dynamic, collaborative and ambitious people, who are passionate about doing the right thing for our customers. Committed to fulfilling our purpose, to help people achieve a better later life.
Reporting to the Head of Demand Generation as part of a newly forming and growing customer team, this role will be dedicated to driving consumer customer acquisition at scale.
You will play a leading role in the development and delivery of multi-channel media campaigns to reach & engage target audiences, including but not limited to Paid Search, Programmatic, Social media, Affiliates, Content Partnerships and SEO.

ABOUT THE ROLE:

• Develop and implement multi-channel campaigns to reach & engage target audiences and drive customer acquisition at scale, including but not limited to Paid Search, Programmatic, Social media, Affiliates, Content Partnerships and SEO.
• Day-to-day relationship management of relevant agency partners (media & communications)
• Work with the Marketing Effectiveness Lead Analyst to ensure campaigns are set-up for tracking and ongoing performance monitoring
• Lead performance monitoring against target KPIs (inc. Investment, CPM, CTRs, CPA, ROAS), to identify and manage delivery of campaign optimisations to drive investment, cost per acquisition and lifetime value improvements
• Work closely with relevant stakeholders (Customer Insight & Product) to refine customer segmentation/audience profiles, mine analysis and trends of customer behaviour to test and optimise Demand Generation campaigns
• Support annual and quarterly planning cycles, refining channel planning and commercial targets
• Support analysing market trends and consumer insights to inform marketing channel campaigns
• Day-to-day task management for the Demand Generation Performance Marketing Executive