Performance Marketing Manager (m/f/d) - Remote

at  Xentral

Performance Marketing is a crucial part of our go-to-market strategy at Xentral ERP Software. We are looking for an experienced performance marketing expert, who helps us to generate MQL optimised for cost per SQL.
You will be responsible for our performance marketing strategy in alignment with our overarching business plan and all our paid channels - currently Google Ads, Microsoft Ads, LinkedIn Ads and META Ads. In alignment with the demand generation team (Paid, SEO, Content & CVRO) you are a driving force for demand generation and lead capture tactics.

ABOUT US

We are an established tech startup with major tech investors Sequoia Capital and Visionaries Club on our side. We are aiming at defining a new SaaS category and empower entrepreneurs and e-commerce vendors to automate their resource planning and focus on the things that matters most to them: their business.
We grow all over Europe, join us fully remote or in one of our hubs in Augsburg, Amsterdam, Berlin, Munich and Lohne (Oldenburg). You decide!

• Manage the entire lifecycle of performance marketing campaigns with a strong focus on Google Ads Hands-on implement and extend demand generation strategies within Google Ads, LinkedIn Ads, META Ads
• Help to identify and set up new paid marketing channels (e.g. review pages such as Capterra & OMR Reviews, Content Syndication, …)
• Define – and with the help of our designer and CVRO specialist – support A/B testing of landing page, ad copy, creatives
• Crunch data on a daily basis to monitor and improve the performance of all channels based on cost per SQL (use Hubspot oriented channel reporting)
• Manage budget and media planning while analysing and presenting performance insights confidently
• Support landing page creation and optimization, contributing to demand generation through LinkedIn, YouTube, and Google Demand Gen
• Develop and implement re-targeting tactics across multiple channels, focusing on high-performing video and image creatives.