Performance Marketing Manager

at  Nanushka

MUST HAVE REQUIREMENTS

• Have proven experience in performance marketing, with at least 3-5 years of relevant experience in the sector
• Experience running PPC (Google & Microsoft), Paid Social (Meta required plus TikTok experience preferred), and affiliates. Display/YT experience a plus
• Proficient in using key interfaces incl GA4
• Understanding of relationship between paid and organic activities
• Have a sensibility towards the Fashion and Luxury sector
• Ability to identify and track relevant metrics – core understanding of website traffic and online customer engagement metrics
• Highly organised and driven with meticulous attention to detail
• Excellent communication skills – written and oral
• Attention to detail and ability to multitask
• Ability to work independently and across a team
• Experience working in a fast-moving entrepreneurial environment with competing deadlines and priorities
• Solutions-focused approach

• Lead strategy for Paid Media in terms of channel mix, budget allocation & phasing
• Core channels are PPC, Paid Social & Affiliate with opportunity to explore display & content partnerships where appropriate
• Feed into global and local campaign planning around collection launches, markdown periods, and other brand moments through the year
• Manage multiple external agencies and communicate Nanushka’s yearly goals and strategy to ensure our brand is represented in line with our core principles
• Deploy and create successful marketing campaigns from ideation to execution, as well as report on performance and ROI on a weekly, monthly and post campaign basis
• Manage briefs and work closely with our creative team to create engaging assets to support campaigns across all relevant platforms
• Contribute towards growing CRM & organic community as well as leveraging customer data & insight
• Oversee the Performance Marketing budget and invoicing process, working closely with vendors and finance team
• Liaise with data analysts to provide performance forecasts & support with analysis pieces
• Discover newness and stay up-to-date with digital technology and industry trends
• Identify and flag opportunities for new channel/partner growth
• Report into Marketing Director and working collaboratively with the whole marketing & trade teams