Performance Marketing Manager - Remote

at  Behavet

Are you an experienced marketer with a performance marketing background who enjoys ownership from idea to strategy to in-the-trenches implementation?
The Help! My Dog Group is a world leader in the DTC dog behaviour market, across
* Online pet behaviour consultation services with a team of 20+ behaviourists in the DTC veterinary market (Behavet sub-brand)
* Self-led digital dog training courses and online memberships for pet owners
* Soon-to-launch high ticket professional certifications for aspiring dog trainers and behaviours
We’re seeking a highly skilled hands-on Marketing Manager with a performance marketing background to lead the charge across the group’s marketing - reporting to founder CMO, leveraging deep experience in building out funnels, paid social, paid search, and other acquisition channels to achieve aggressive volume and customer acquisition targets as well as spear-head developing new industry-first marketing departments within the group.
Importantly, this role requires a solid and deep experience of performance marketing as well as a passion and knowledge of marketing and influence more generally due to the breadth of marketing projects involved.
This role is for the aspiring marketing director/CMO of the future who wants to continue to grow within a rapidly growing start up. The role would especially suit someone with the right experience and ability looking to transition from an agency, freelance or a similar start-up who is looking for start-to-finish influence and autonomy and looking to transition to a permanent team member of a rapidly growing start-up (currently £100k/month ad spend with aspirations to 10X this) that does good for the world. This is a role for someone who thrives on end-to-end ownership, is a visionary as well as a practitioner, is obsessed with driving results, and has an innate ability to combine analytical rigor with creative strategy - seeing the big picture and small picture at the same time.
You’ll manage campaigns from A to Z – from planning and execution to optimisation and profitability – with control and implementation across creative strategy, copy, landing page CRO and CRM management.

WHAT’S THE IDEAL CANDIDATE’S BACKGROUND?

We’re looking for a seasoned marketer who thrives on data, creativity, and ownership. You have experience building digital marketing funnels. You’re strategic, but you also love rolling up your sleeves to execute and iterate.
Your experience spans direct response marketing, paid social and search strategies, creative ideation, and managing and implementing marketing initiatives from idea to completion and reporting.

Please refer the Job description for details