Performance Marketing Manager

at  RVezy

ABOUT RVEZY

RVezy is an innovative travel experience company that brings aspiring vacationers and RV owners together. Founded in 2016, we provide a platform for RV rentals available across most of Canada and the United States.
RVezy serves thousands of hosts and guests across North America, and you will be helping ensure they have a safe, secure, and enjoyable experience throughout each RV rental. We have a tight-knit team that has meaningful relationships with one another. To see how we started, check out our pitch on Dragon’s Den. Since then, we have grown exponentially, and our three-year revenue increased 286%, as mentioned in the Globe and Mail’s: Canada’s Top Growing Companies 2023.
Check out our reviews on Glassdoor and Indeed. We were also named one of Ottawa’s Best Places to Work! If you want a sneak peek at what it’s like to work here, check out our Life at RVezy Instagram!

QUALIFICATIONS:

Competencies, skills, and attributes:

• A minimum of 5 years of experience in paid marketing management, preferably within digital-first, consumer-facing industries
• Demonstrated success in managing and allocating substantial marketing budgets, maximizing ROI and user acquisition
• Strong expertise in various paid marketing platforms, such as Google Ads, Facebook Ads Manager, Instagram, LinkedIn, Pinterest, and Twitter
• Experienced in A/B testing, conversion rate optimization, and funnel analysis to optimize paid campaigns strategically
• Ability to work in a fast-paced, rapidly changing environment, adapting quickly and effectively to new industry trends and market changes
• A passion for the world of RV travel and a love for crafting exceptional user experiences that align with our customers’ adventurous spirit
• Excellent communication and interpersonal skills, with the ability to collaborate across teams and influence marketing decisions

HOW TO APPLY

Want to stand out? At RVezy, we’re looking for someone who is willing to go that extra mile, so we’re asking you to do a little more than just click the “Apply Now” button.

• Go to RVezy.com and create an account.
• Click “Rent an RV” and search Yellowknife. Using the filters at the top of the page, select “Drivable” as the RV type and find the RV with the title RVezy Elite.
• When you’re on the listing, scroll toward the bottom and find “Ask a Question.”
• In the message to the owner, introduce yourself and tell us about a time you went camping (or share another outdoor or travel experience) and tell us why you would be a great fit for the position. We want to get to know you! Enter whatever dates and location you please.
• Then just submit your resume with the rest of the application as normal.

ABOUT THE ROLE

At RVezy, we’re looking for an experienced and dedicated Performance Marketing Manager to help us boost our growth, increase our brand visibility, and make a meaningful impact on the lives of our travel-loving community.

KEY RESPONSIBILITIES:

• Own Performance Marketing Strategy: Take full ownership of our performance marketing strategy, leveraging your expertise to drive impactful marketing decisions that align with our brand values and business objectives.
• Full-Funnel Campaign Management: Plan, execute, and manage comprehensive paid marketing campaigns across multiple channels, ensuring alignment with our goals at every stage of the funnel.
• Optimize for Success: Continuously monitor and optimize our marketing efforts to maximize engagement, ROI, and conversions. Be proactive in adjusting strategies based on data insights and market trends.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including creative, content, and product teams, to develop compelling messages and offers that enhance our overall brand strategy.
• Advanced Tracking and Analysis: Implement advanced tracking and analysis methods to assess key performance indicators (KPIs). Use data-driven insights to measure the success of our digital campaigns and inform future initiatives.