Performance Marketing Manager, SEM

at  Jobber

DOES DRIVING GROWTH AT ONE OF CANADA’S FASTEST GROWING STARTUPS EXCITE YOU?

Then Jobber might be the place for you! We’re looking for a Performance Marketing Manager, SEM to be part of our Demand Generation team.
Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn’t like it used to be-the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want!
Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50?, Enterprise Fast 15, and Technology Fast 500? lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011-but we’ve just scratched the surface of what we want to accomplish for our customers.

A BIT MORE ABOUT US:

Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid! We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful, and when they’re successful we all win!

Reporting to the Head of Performance Marketing, the Performance Marketing Manager, SEM will manage a variety of cross-functional marketing campaigns to drive Jobber’s success through increased awareness and demand generation. As we have seen success in integrated paid and organic marketing campaigns, this individual would partner with other marketing teams to use paid channels as a force multiplier. For example, you’ll help amplify GTM initiatives, acquire event registrants, and boost the reach of Jobber’s influencer and ambassador communities . We’re looking for someone who isn’t afraid to peel back the layers of the onion to get results and find answers. If you’re used to testing, exploring, and iterating your way to results, we want to hear from you!

The Performance Marketing Manager’s responsibilities:

• Identify new campaigns, strategies, and channel opportunities to test with the goal of acquiring new customers
• Work collaboratively with other members of the Demand Generation team on initiatives that help optimize paid campaigns
• Work closely with key stakeholders including the Analytics and Creative teams to execute coordinated strategic campaigns
• Understand and drive analysis to prove the efficacy of media buying strategies for KPIs (LTV, MRR, CAC, ASP, etc.)
• Monitor, measure and report on campaign performance, budgeting, and conduct ad hoc analysis to refine strategies.
• Analyze and distill large amounts of data into reporting and data visualizations that clearly communicate business insights
• Communicate effectively and succinctly with internal and external partners to efficiently drive campaign performance
• Identify and troubleshoot any data discrepancies (e.g. between ad platforms and internal BI tools) with data and analytics
• Support and manage communications with external partners and vendors