Performance Marketing Manager

at  Sign In Solutions

We are seeking a results-driven Performance Marketing Manager to lead and optimize our Paid Search and SEO strategies. This role is ideal for a seasoned digital marketing professional with a proven track record in managing paid media campaigns, driving organic search visibility, and delivering measurable business growth in a B2B SaaS environment.
You will work cross-functionally to align paid and organic search efforts with broader marketing objectives, ensuring high-quality lead generation, improved ROI, and a competitive edge in search visibility. This position reports to the VP of Marketing and plays a pivotal role in shaping our performance marketing strategies.
This is a hybrid role (3x/week) in our Northampton office.

ABOUT US

Sign In Solutions is an innovative workplace enablement partner that goes beyond traditional visitor management, combining the comprehensive software and real-time analytics modern organizations need to mitigate risk, elevate experiences, and empower people. Launched in 2021 with funding from PSG , Sign In Solutions acquired Sign In App, Sign In Enterprise (formerly Traction Guest), Sign In Compliance (formerly ThreatSwitch), Sign In Workspace (formerly Pronestor) , Sign In Scheduling (formerly 10to8) and Sign In Central Record (formerly SCR Tracker

SKILLS:

• Demonstrable expertise in Paid Search and SEO, with hands-on experience managing large or multiple PPC accounts and executing SEO strategies.
• Proficiency in tools like Google Ads, Google Search Console, GA4, SEMrush, Screaming Frog, and Looker Studio.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Experience in creating and optimizing landing pages and implementing tagging solutions like Google Tag Manager.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
• Proven experience in the B2B SaaS industry (preferred).
• 4+ years of experience in performance marketing.
• Hands-on experience with LinkedIn Ads, international SEO, and website migrations.
• Creative copywriting skills and the ability to develop briefs for ad creatives and landing pages.
• Experience with cross-functional collaboration to align performance marketing with broader business goals.

• Plan, execute, and continuously optimize paid search campaigns across platforms such as Google Ads, Bing Ads, and LinkedIn Ads.
• Conduct keyword research, create compelling ad copy, and execute A/B testing to maximize performance.
• Manage campaign budgets, monitor performance metrics, and deliver actionable insights to stakeholders.
• Stay informed on industry trends, platform updates, and algorithm changes to ensure campaigns remain competitive.
• Develop and implement comprehensive SEO strategies across technical, on-page, and off-page pillars.
• Conduct technical audits to improve site crawlability, speed, schema markup, and overall search performance.
• Perform ongoing keyword research and optimize content and metadata to improve organic rankings.
• Collaborate with content creators and developers to ensure SEO best practices are integrated across all digital touchpoints.
• Track and analyze SEO performance metrics, providing insights to guide decision-making.
• Align Paid Search and SEO strategies with overall business objectives, ensuring consistent messaging and outcomes.
• Partner with content, product, and sales teams to identify growth opportunities and align campaigns with target audiences.
• Regularly present performance updates, business cases, and growth opportunities to senior leadership.
• Work closely with external vendors and partners to maximize the effectiveness of tools and campaigns.
  This isn’t just about us getting to know you. We believe you need to dive in to get to know us. We encourage you to research and read up on our company news and articles. Throughout the recruitment process, you will be given the opportunity to ask lots of questions, meet different members of our team, and get hands on to showcase your skills. As you get to know what we’re all about, we hope you’ll become increasingly confident and excited that we could be your next big move.
  Once your application is received and reviewed, qualified candidates will move on to our next steps. Our general recruitment process has the following steps:
  Phone Interview with our HR team
  Meet with the hiring manager and other members of the team
  Culture meeting with members of the team
  We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status