Performance Marketing Manager

at  The ECA International Group

ABOUT US

As a leading group of companies, ECA International stands as a global frontrunner in simplifying international mobility, and our sister company, Tracker Software Technologies (TST), offers a SaaS platform to safeguard business travel. Our collective vision is to make a positive impact by delivering exceptional products and services to our prestigious list of large enterprise clients.
Our global presence across the UK, EU, Hong Kong, Australia, and the US offers our team a world of opportunities, and our commitment to innovation ensures that you will be at the leading edge of your field.
We love to invest in our people’s success and development pathways, creating a diverse and inclusive community where your unique talents shine. Your work here has a global impact, and we prioritise work-life balance, offering flexibility to enable you to perform your best. Join us to experience a rewarding career where your potential is celebrated, and your journey to excellence begins.

ABOUT THE ROLE

We are seeking a Performance Marketing Manager to join our Marketing team at ECA. You will be a demand generation maestro experienced in targeting Ideal Customer Profiles and capturing demand through strategic and innovative marketing activities. Partnering with our Customer and Sales teams, you will be responsible for increasing customers and revenue by building a predictable and sustainable pipeline of Leads and Deals. Reporting to the Group Marketing Director, you will manage our HubSpot platform and website to deliver a seamless experience across all channels.

RESPONSIBLE FOR:

• Demand Generation Planning: Develop and execute the annual Demand Generation plan to drive growth and capture demand through a mix of digital and traditional marketing activities.
• Content Development: Utilise internal expertise to re-purpose existing content and collaborate on creating new material that resonates with our ICPs.
• Data Management: Ensure accurate alignment with ICPs through regular data health checks and validation.
• Customer Journey Mapping: Design a coherent sequence of touchpoints reflecting customer buying preferences.
• Tech Management: Optimise and manage our technology platforms, including HubSpot and the website, to automate activities and enhance demand generation efforts.
• Budget Oversight: Manage and optimise the marketing budget to achieve maximum results.
• Performance Tracking: Monitor, analyse, and report on the performance of demand generation campaigns, using KPIs to inform decisions and improve future strategies.
• Innovation: Stay updated on emerging trends and technologies, including Artificial Intelligence, to drive innovative marketing solutions.