Performance Marketing Specialist

at  Blockchaincom

BLOCKCHAIN.COM IS THE WORLD’S LEADING SOFTWARE PLATFORM FOR DIGITAL ASSETS. OFFERING THE LARGEST PRODUCTION BLOCKCHAIN PLATFORM IN THE WORLD, WE SHARE THE PASSION TO CODE, CREATE, AND ULTIMATELY BUILD AN OPEN, ACCESSIBLE AND FAIR FINANCIAL FUTURE, ONE PIECE OF SOFTWARE AT A TIME.

We are seeking a motivated and analytical Performance Marketing Specialist to join Blockchain.com’s Marketing Team. In this role, you will be responsible for planning, executing, and managing paid advertising campaigns across various digital channels to achieve our marketing goals.

• Take Blockchain.com’s performance marketing efforts from 1 to 100. We’ve set up an MMP, and started testing channels, but scaling the campaigns is for you to lead
• Manage campaign budgets effectively and optimize spend for maximum ROI
• Work with our Marketing Analysts to conduct thorough keyword research
• Create compelling ad copy and assets to drive clicks and conversions, working with our Design Team
• Analyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimization
• A/B test different ad variations and landing pages to optimize campaign performance
• Generate reports to track campaign progress and communicate results