Performance Marketing Specialist

at  Calor

The Digital Marketing Executive will report to the Digital Marketing Manager and support in the execution of digital marketing campaigns and strategies. This role involves managing various digital marketing activities, analysing campaign performance, and contributing to content creation and optimisation.

Assisting in the development and implementation of digital marketing campaigns across various channels, including SEO, SEM, social media, and email marketing.
Creating, curating, and managing engaging content for digital platforms.
Monitoring and reporting on the performance of digital channels using analytics tools. And providing actionable insights and recommendations.
Working with the Digital Marketing Manager on the day-to-day management of the Calor Ireland website.
Managing and optimising the Calor Ireland blog and news section.
Conducting keyword research and optimising content for SEO.
Owning and implementing organic social media strategies for Calor.
Managing social media accounts, including content scheduling and audience engagement.
Supporting email marketing campaigns, building, execution, and performance analysis.
Collaborating with internal teams and external agencies to ensure consistent brand messaging.
Staying updated on digital marketing trends and best practices.