Performance Marketing Specialist (Digital Advertising & SEO)

at  TVO Media Education Group

Position Title: Performance Marketing Specialist (Digital Advertising & SEO)
Division: Impact
Reports To: Manager, Audience Development
Salary Range: $70,186.78 - $75,512.20
Location: Toronto, Yonge & Eglinton (Hybrid Work - 3 days in Office)
TVO Media Education Group (TVO.me) is a social impact organization at the intersection of digital learning, journalism, and immersive storytelling. As creators of award-winning content, we are on a journey to build a more informed, knowledgeable, and educated Ontario. We are unapologetic about our purpose — everything we do is about inspiring learning that changes lives and enriches communities. That is our why.

WHO WE ARE

As part of an ambitious new strategic vision, TVO.me is transforming itself and the digital learning and media landscapes. We know we are a better organization when we honour our commitments, when we thrive with diverse voices, when we value bold thinking, and embrace change. We understand and celebrate that we are better together.
We are proud to be named a Greater Toronto Top Employer of 2023, recognized for our work-life balance, mental health supports, company culture and flexibility. This is a testament to the impactful work we do for Ontarians everyday. It is also a reflection of how quickly we have responded to employee feedback about how, when and where they want to work.

THE OPPORTUNITY

Join TVO’s nimble and exciting Audience Development team, a collaborative and forward-thinking group who loves to try new things in digital marketing. The Performance Marketing Specialist plays a key role in ensuring TVO’s journalism, kids programming, documentaries, educational resources, and more reach their audience.
With a mix of marketing through paid channels, including search, display, video, social, and others, and organic channels including TVO’s owned platforms, this position combines the technical and creative. We are seeking a strong writer and analytical mind with big ideas who can plan, deploy, and evaluate marketing and Search Engine Optimization (SEO) initiatives to lead digital marketing planning, execution, and reporting across platforms to drive audience growth for TVO’s portfolio of products.

WE INVITE YOU TO SUBMIT YOUR APPLICATION BY AUGUST 12, 2024 AT 5:00 P.M. NOT SURE YOU HAVE EVERYTHING WE’RE ASKING FOR, BUT KNOW YOU CAN MAKE A BIG IMPACT? TELL US YOUR STORY AND WE WILL BE HAPPY TO CONSIDER YOU.

To learn more about us and our culture, please visit us at https://tvo.me/work-with-us/ .
Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process (e.g., including alternate formats of materials, accessible meeting rooms). If you are seeking accommodations during the application or interview process, please advise us as soon as possible so that appropriate arrangements can be made by sending your request to accommodations@tvo.org.

Please refer the Job description for details